The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand the importance of data in making informed decisions about the content you produce, acquire, distribute, and program. The demand data provided by Parrot Analytics can help you evaluate a show like "Genius" and guide your decision-making process.
Content Valuation:
One of the most important ways to leverage demand data is to determine the value of a show. Parrot Analytics’ content valuation system uses demand data to calculate the dollar value contribution of any title to any platform in any region. Thus, using the demand data for 'Genius', you can quantify the dollar value and ROI (return-on-investment) it can bring to your platform or network.
Acquisition and Investment Decisions:
Demand data can be particularly beneficial when making acquisition or investment decisions. The demand analysis for "Genius" reveals that it is a popular title that has seen an increase in demand over the last 30 days. Moreover, the show’s high travelability score denotes its potential to succeed in markets beyond its home country. With a strong performance in numerous countries, including the high-demand market of the United States, it could be a valuable acquisition for expanding your platform or network's content library.
Programming and Distribution:
In terms of programming and distribution, "Genius" has excellent momentum, indicating that it is rapidly increasing in popularity. Executives can take advantage of this growth by airing the show regularly and giving it prominent placement on their platform or network. Moreover, the data shows that the show resonates well with fans of other popular series such as "The Simpsons", "True Detective," and "Fargo". Therefore, it can be paired with complementary titles and marketed for fanbases of these shows.
Subscriber Growth and Retention:
Using the popularity of the show, executives can also determine how it can help in acquiring and retaining subscribers. The demand report from Parrot Analytics reveals that audience demand for "Genius" has increased by 75.6% in the Canadian market alone, indicating its potential to engage and retain subscribers. Platforms can leverage this demand by offering the show as an exclusive or highlighting it as part of their offering, especially for the documentary genre, where "Genius" ranks at the 97.6th percentile in Canada.
Optimizing Release and Content Investment:
"Genius" has an excellent performance score across every dimension that Parrot Analytics evaluates. This indicates strong franchise potential and outstanding longevity for the title. With a good release strategy and a favorable investment in the show, platforms and networks can expect better revenue opportunities in the future while offering audiences quality content that maintains its value over time.
In conclusion, demand data can be powerful in decision-making in the entertainment industry. Using the example of "Genius", entertainment executives can understand how demand data can be used to evaluate the show's performance, make informed acquisition and investment decisions, optimize programming and distribution, and boost subscriber growth and retention. By leveraging the wide range of insights available from demand data, entertainment executives can make smarter and more informed decisions about the content they produce, acquire, distribute, and program.
Genius's travelability to Canada in the last 30 days is 61%, which means that the audience demand for Genius is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Genius travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular National Geographic Channel‘s Genius is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for National Geographic Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Genius, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Genius in Canada. We provide our partners with valuable subscription-video-on-demand know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.