The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives are increasingly reliant on data insights to help them make informed content decisions, and demand data is one of the valuable tools available. In this article, we will showcase the importance of demand data in making content decisions by examining the demand of "Gentleman Jack" in February 2024 in Canada.
One of the primary ways that demand data can be beneficial to executives is through content valuation. Parrot Analytics’ content valuation system utilizes demand data to help determine a television series' worth, how much a title contributes to a platform's dollar value, a series' ability to drive subscriptions and retain audience members, and the value of exclusivity. As it stands, "Gentleman Jack" has demand 2.0 times higher than the average TV show in Canada, indicating that this show is a potential strategic asset to any streaming service, and thus likely to drive subscriptions and retain current subscribers.
Another useful application of demand data is in assessing the potential of a TV show's global appeal for distribution or acquisition decisions. In this case, "Gentleman Jack" is performing well. The show has higher-than-average demand in Canada and ranks at the 96.5th percentile in the romance genre, outperforming 96.5% of all romance titles in Canada. Meanwhile, the United Kingdom remains the show's top market globally, with Sweden being its second most in-demand market. This information suggests that the show could be a suitable candidate for expanding into these markets.
Furthermore, demand data can also inform decisions around production, programming, and distribution. For instance, analyzing the demand of "Gentleman Jack" in various markets can help identify the most popular genres among the target audience, and thus inform programming decisions. Additionally, by tracking "Gentleman Jack's" average and peak demand over the last year, executives can examine how well the show is performing and make decisions on when to renew or conclude a season. Finally, demand data can help with decisions regarding supply and demand by identifying which types of content might exhibit opportunities for production or acquisition.
In conclusion, demand data offers executives valuable insights into how their content is performing and how best to improve it. Parrot Analytics' content valuation system enables global content demand and supply to be used as an economic valuation system, providing insight into ROI, exclusivity, and a series' value. In the case of "Gentleman Jack," monitoring its performance can inform acquisition, distribution, and programming decisions currently, giving a comprehensive understanding of a series' demand.
Gentleman Jack's travelability to Canada in the last 30 days is 68%, which means that the audience demand for Gentleman Jack is 68% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Gentleman Jack travels internationally.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gentleman Jack), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Gentleman Jack is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gentleman Jack, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 8:49 p.m. PST using tv demand content analytics from Parrot Analytics for Gentleman Jack in Canada. We provide our partners with deep television industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.