The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use the demand data for "Ghosts (US)" as a guide for making informed acquisition and distribution decisions as well as programming decisions. By analyzing the demand data, the following questions can be answered:
- Shall we acquire "Ghosts (US)" for our SVOD platform?
Yes, "Ghosts (US)" has exceptional demand in Canada, the US, Australia, and Europe. It is ranked at the 99.1th percentile in the comedy genre for Canada, indicating a high level of demand. Its longevity and momentum scores are also high, indicating it has the potential to be a long-term success on your platform. It is also noteworthy to mention this show is more popular in the US, "Ghosts (US)"'s home country. All these characteristics imply that it could be an excellent addition to your platform and be a way to attract and retain viewers interested in this type of content.
- What is the monetary value of "Ghosts (US)"?
Using Parrot Analytics content valuation system's economic valuation approach based on global supply and demand can provide a holistic picture of the value of "Ghosts (US)." The valuation system calculates the average value contribution of a title's demand to a platform in any country or region. Therefore, the dollar amount spent on acquiring "Ghosts (US)" can be based on its real global demand and its ability to drive audience engagement, subscriptions, and mitigate churn.
- How can we leverage "Ghosts (US)"'s success to attract new subscribers?
Since "Ghosts (US)" has excellent demand, a platform can use this to its advantage by promoting the show to its existing subscriber base. Also, it could be added to the platform's recommended content selection algorithms as a way to attract new subscribers interested in similar comedies. Knowing that "Ghosts (US)" is more popular in the United States would be especially helpful to target US viewers.
- What can we learn from the show's audience affinity chart?
The audience affinity chart shows other shows that "Ghosts (US)" viewers tend to watch. Therefore, by analyzing this chart, you can determine the type of content preferred by this show's viewers. It is also helpful for choosing content to recommend to subscribers who enjoy "Ghosts (US)" and to suggest similar genres or themes to potential subscribers.
- How should we market "Ghosts (US)" on our platform?
Marketing for "Ghosts (US)" can be optimized based on the demand spike noticed during late March. It is also important to note that the show has performed well over the last 30 days in several countries. Content promotion can be targeted more in these regions. The audience demand data can also be leveraged to optimize the launch timing, release strategy, and pricing for "Ghosts (US)" to maximize audience engagement.
Ghosts (US)'s travelability to Canada in the last 30 days is 68%, which means that the audience demand for Ghosts (US) is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Ghosts (US) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ghosts (US).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ghosts (US) from partners like CBS.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ghosts (US)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ghosts (US). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ghosts (US)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ghosts (US), including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Ghosts (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ghosts (US), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Ghosts (US) in Canada. We provide our partners with meaningful television industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.