The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For TV executives looking to make informed content, acquisition, distribution or programming decisions, Parrot Analytics harnesses demand data to provide measurable insights. In this article, we will demonstrate how demand data can be a valuable resource by examining the Canadian audience demand for the TV sitcom series, "Gilmore Girls," over the month of March 2024.
Content Valuation: Firstly, demand data can provide content valuation. Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform and in any region. In the case of "Gilmore Girls," the show maintained a demand of 6.8 times the average show in Canada over the last 30 days, indicating that the associated financial value of the show is above average.
Programming Decisions: In terms of programming decisions, demand data highlights the show's audience. By making use of the 'Gilmore Girls' Parrot Pulse, executives can assess the global performance of the show across six different dimensions. An insight into the Canadian demographic showed that longevity was exceptional and momentum was outstanding.
Distribution Decisions: Demand data is essential for distribution decisions as it can identify where a show's popularity lies. For instance, 'Gilmore Girls' experienced much greater demand in its home market, the United States; however, the demand in Canada was still classified as good, indicating that the show would be well-received in neighboring US markets such as Seattle and Buffalo. Parrot Analytics could also analyze the show's popularity in other regions globally.
Acquisition Decisions: By measuring and comparing the demand for "Gilmore Girls" in Canada over various time frames, analysis could be made on the show's popularity. This included the show's performance on a 1-year rolling basis in contrast to its demand over the last 30 days. Furthermore, Parrot Analytics' Affinity feature is another type of demand analytics that could be applied to assess customer preferences and predict the appeal of similar content that may be acquired or developed into franchises.
Content Decisions: With demand data available, executives can improve their content by making informed content decisions using insights from other popular shows. In this case, Parrot Analytics provided a list of shows that fans of "Gilmore Girls" were likely to enjoy.
In conclusion, Parrot Analytics' demand data offers entertainment executives valuable insights into which shows are the most popular among audiences. Studying demand data can assist in making more informed decisions about content, acquisition, distribution, and programming. Additionally, applying measures like content valuation can provide a starting point for understanding the financial value of any given title.
Gilmore Girls's travelability to Canada in the last 30 days is 36%, which means that the audience demand for Gilmore Girls is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Gilmore Girls travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the wb‘s Gilmore Girls is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Gilmore Girls also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gilmore Girls, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Gilmore Girls in Canada. We provide our partners with essential SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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