The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data available for "Go, Diego, Go!" provides valuable insights for entertainment executives across various sectors. Firstly, the show receives good demand in Canada placing it at the 92.6th percentile in the family genre. This information can be used by linear networks and pay TV networks to make informed programming decisions on where best to schedule the show, and even which other family-friendly content to schedule it with to maximize its audience engagement.
Moreover, content distributors can also utilize the data on the show to gain insights into which regions of the world have high demand for the show, such as the United States as it ranks as the number one market for the show globally. This information can then be used to strategically distribute the show in areas where its viewership is high.
The demand data for "Go, Diego, Go!" also reveals that it has franchisability considering it has spinoff potential. Entertainment talent agencies, TV production companies, and studios can consider spinning off the show into a new format or expanding upon its current content for instance, by creating a feature-length movie or developing merchandise around the show.
For OTT and SVOD platforms, the demand data for "Go, Diego, Go!" can be used in content valuation to determine how much the series is worth and if it is a strategic asset for their platform. They can also examine the show’s global performance by assessing its travelability, longevity, momentum, and reach. In the case of "Go, Diego, Go!", its global performance across the six dimensions is good, okay, good, okay, okay, and good, respectively. With these insights, OTT and SVOD platforms can make informed acquisition decisions for library content and develop optimal release strategies and pricing for online distribution.
Finally, supply and demand questions can also benefit from demand data on "Go, Diego, Go!". OTT and SVOD platforms can use the show's demand data to identify new opportunities for content distribution and monetization. They can also use the data to identify which titles will help them to acquire or retain subscribers. Additionally, the show's drop in rank by 1423 spots during February in Canada can prompt further research on what factors might have led to the decline and inform decisions on marketing strategy ahead of show release.
Go, Diego, Go!'s travelability to Canada in the last 30 days is 26%, which means that the audience demand for Go, Diego, Go! is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Go, Diego, Go! travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Go, Diego, Go!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Go, Diego, Go! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Go, Diego, Go!, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 4:36 a.m. PST using global demand datasets from Parrot Analytics for Go, Diego, Go! in Canada. We provide our partners with smart content expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.