The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data is essential for informed content, acquisition, distribution, and programming-related decisions. Parrot Analytics helps entertainment executives with the necessary information to make data-driven content decisions and achieve success in a highly deterministic industry. Utilizing the example of the TV series "Gold Rush," we can examine how demand data tools can guide executives for better decision-making and analysis in the streaming industry.
Content Valuation:
To determine how much "Gold Rush" is worth, and its economic baseline, Parrot Analytics utilizes demand data to assess the dollar value contribution of a show. "Gold Rush" has 13.4 times the audience demand of the average show in Canada and is outstanding. By examining the show's regional audience demand data and trends, an executive can assess the show's ability to drive subscriptions, mitigate churn, and estimate its impact on exclusivity. Furthermore, executives can determine the ROI and calculate the expenditures required for effective acquisition and production decisions.
Demand Quantifies Market Trends:
Entertainment executives can analyze demand to understand specific regional market trends and preferences, identifying and capitalizing on potentially successful content. In the case of "Gold Rush," its demand data reveals that it has peaked in several significant regions such as the United States, the Netherlands, and Australia. Consequently, executives can use this information to make better acquisition decisions that account for global audience demand variations.
Acquisition and Distribution decisions:
When acquiring or distributing content, understanding the demand for a particular show is crucial to making informed decisions. For "Gold Rush," executives can assess the longevity and momentum of the show, enabling decisions about how best to market it globally. As travelability is excellent, executive teams can assess the potential for international distribution deals.
Programming Decisions:
Demand data can guide executives to make program scheduling decisions that help reduce churn and improve customer satisfaction. In the case of "Gold Rush," executives can analyze its performance data and compare it to related titles to optimize scheduling strategies and keep their current audience happy while attracting new subscribers.
Marketing Optimization and Brand Partnerships:
Demand data can provide executives with insights into content affinity and genre popularity, enabling effective marketing campaigns and building brand partnerships. In the case of "Gold Rush," executives can use demand data to direct their advertising campaigns towards the target audience, attract new viewers and maintain viewership with its current subscriber base.
In summary, using demand data tools regarding a show like "Gold Rush" can provide entertainment executives with a range of successful strategic decisions regarding content valuation, acquisition, distribution, programming, and brand partnerships. Knowing how to utilize Parrot Analytics demand data products can advance their strategy and enable executives to stay ahead of the competition.
Gold Rush's travelability to Canada in the last 30 days is 74%, which means that the audience demand for Gold Rush is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Gold Rush travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gold Rush), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Gold Rush is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gold Rush, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Gold Rush in Canada. We provide our partners with smart media industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.