The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the Parrot Analytics data on "Gold Rush: Parker's Trail" in Canada can be used to make more informed acquisition, distribution, programming, and content decisions. One key area where demand data can be valuable is in content valuation. For example, by using Parrot Analytics' content valuation system, entertainment executives can calculate the ROI for this series in Canada and estimate its ability to drive subscriptions and mitigate churn.
To aid in their decision-making, executives can use data on the show's demand level. "Gold Rush: Parker's Trail" has 3.3 times the audience demand of the average show in Canada over the last 30 days and has been consistently above this level over the last 90 days, which indicates good audience demand. Additionally, the show ranks at the 97.7th percentile in the documentary genre in Canada in February, meaning it has more demand than 97.7% of all documentary titles in the country.
The data on the show’s rankings in Canada and its trend in ranking can also provide insights for programming decisions. For example, "Gold Rush: Parker's Trail" achieved the peak rank of #945 in Canada, but then dropped by 835 spots in February. This could be due to external factors such as programming competition, or internal factors such as storyline changes. If executives decide to renew the show for another season in Canada, they can examine reasons for the decline and take steps to mitigate it.
The Parrot Pulse also reveals that the show has good momentum which can provide executives with insights into how effective their marketing campaigns are around a show. In this context, the show had a spike in audience demand mid-February 2024, indicating a successful promotional effort. The data on the show’s international demand can guide distribution decisions and inform whether to focus on international or national markets for distribution. For example, "Gold Rush: Parker's Trail" had higher demand in Australia than in any other global market and also has demand exceeding the average TV show in several other markets including the United States, Germany, Switzerland, and Canada.
Furthermore, data showing which other shows Gold Rush fans may like in Canada such as "Bering Sea Gold", "Diesel Brothers" and "Gold Rush: White Water" can inform programming and acquisition decisions by indicating what kind of programming is most popular with the show's audience. They can then acquire additional content similar to these and thereby expand the content catalogue on their platform.
In conclusion, the demand data available from "Gold Rush: Parker's Trail" in Canada can be used to assist content acquisition, distribution, programming, and other strategic decisions. Executives can use these insights to optimize their decision-making process and make informed choices which will lead to the creation of more popular and well-liked programs that will appeal to their audiences.
Gold Rush: Parker's Trail's travelability to Canada in the last 30 days is 36%, which means that the audience demand for Gold Rush: Parker's Trail is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Gold Rush: Parker's Trail travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Gold Rush: Parker's Trail), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Gold Rush: Parker's Trail, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Gold Rush: Parker's Trail is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gold Rush: Parker's Trail, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:42 a.m. PST using global television demand datasets from Parrot Analytics for Gold Rush: Parker's Trail in Canada. We provide our partners with far-reaching entertainment industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.