The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to enhance your content decisions and maximize your profits in the streaming industry? Parrot Analytics offers a unique solution to all your needs, through the use of demand data analytics. To illustrate the effectiveness of this method, let's take a deep dive into the performance of "Good Eats" in Canada for the month of March 2024.
Content Valuation: Using Parrot Analytics' content valuation system, you can easily determine the worth of "Good Eats." Based on a comparison with the average TV show, "Good Eats" has achieved a 3.3 times higher audience demand, indicating high value for this show using demand data. You can also assess the content's recent performance through comparisons between the last 30 days and the last 90 days. Demand for this show has been decreasing in recent times. An independent measure of its global performance across six dimensions called the Parrot Pulse reveals that this show has maintained its audience demand over time, indicating excellent longevity.
Acquisition Decisions: If you are an acquisition executive looking for new content to acquire, "Good Eats" is an excellent choice as it has higher demand than 97.5% of all documentary titles in Canada. You can also identify other shows that fans of "Good Eats" like and acquire these shows, which will increase the audience by attracting existing fans.
Distribution Decisions: Demand data can help you map out a content's visibility by providing insights into the top markets where "Good Eats" is most in demand. In this case, the United States is the number one market globally. Through travelability, which measures a show's international demand relative to its home market, you can identify areas where the show has potential for expansion. In contrast, for "Good Eats," travelability is poor in comparison to its exceptional worldwide demand.
Programming Decisions: Through analysing content demand, you can determine the best release strategy for a show. The recent spike in demand for "Good Eats" in Canada informs executives that their marketing campaign was effective in creating demand for the show. Additionally, you can use affinity analysis - demand data-driven analysis of fan behaviours - to learn more about the current audience and create programming to expand your audience base.
All in all, it is evident that demand data can provide invaluable insights into content decisions. Parrot Analytics' unique data collection method using global content demand makes content decisions, including content valuation, acquisition, distribution and programming, more profitable and informed rather than making them based on the subjective opinions of a few individuals.
Good Eats's travelability to Canada in the last 30 days is 24%, which means that the audience demand for Good Eats is 24% of the demand in its country of origin, United States. Click through to another market to discover how well Good Eats travels internationally.
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Acquire the best shows from partners such as Food Network to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Good Eats), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Food Network by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Good Eats, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s Good Eats is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Eats, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Food Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Good Eats in Canada. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.