The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are tasked with making informed content, acquisition, distribution, and programming decisions to ensure your platform's success. One way you can achieve this is by leveraging audience demand data. For instance, analyzing the demand data for "Good Omens" in Canada in August 2023 can reveal insights that will help you make strategic decisions.
The outstanding audience demand for "Good Omens" in Canada indicates that the show is resonating well with viewers. Demand data can help determine how much the show is worth, what the baseline value of the title is, and its value as a strategic asset for a streaming platform. By analyzing how much of the show's value is being driven by its stars, you can determine whether it's worth investing more in their future contracts.
Demand data can help with programming decisions by providing insights into the types of shows that are popular in specific markets, such as which genres are resonating the most with the current audience or what types of content exhibit opportunities to acquire or produce. For instance, "Good Omens" is part of the drama genre and is ranked at the 100th percentile, indicating that there is a high demand for the show in this genre.
Understanding demand trends over time can provide insight into the show's popularity and help determine the level of investment required. For instance, demand for "Good Omens" has recently increased relative to its demand over the last 90 days, indicating growing popularity. Conversely, a decrease in demand during August 2023 for Canada may imply that the audience is losing interest in the show, and programming executives need to take note of this demand trend to understand viewers' preferences.
Demand data can also help in acquisition decisions to understand how much a show is worth to another streaming platform, what titles they should buy if they want to grow the audience or retain the current audience. The Parrot Pulse for "Good Omens" shows that the worldwide audience demand across all platforms is outstanding, and its reach (the number of people expressing a demand for a show) is exceptional.
Finally, demand data can help in distribution decisions for travelability, which quantifies a show's international demand relative to its home market like for "Good Omens" in Canada, where its travelability is outstanding, and its audience demand in its country of origin, the United Kingdom, was the highest globally.
The demand data for "Good Omens" in Canada for August 2023 breaks down the six dimensions of the Parrot Pulse as follows: audience demand is outstanding; Travelability is outstanding; Longevity is outstanding; Momentum is exceptional; Franchisability (spin-off potential) is outstanding, and its Reach is exceptional.
To sum up, analyzing audience demand data for "Good Omens" in Canada can help you make informed decisions about content, acquisition, distribution, and programming. Demand data can provide insight into a show's popularity, how much it's worth, and its future potential to help executives make strategic decisions that will support the success of their platform in the future.
Good Omens's travelability to Canada in the last 30 days is 64%, which means that the audience demand for Good Omens is 64% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Good Omens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Good Omens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Good Omens, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on Oct. 2, 2023, 2:03 p.m. PST using demand metrics from Parrot Analytics for Good Omens in Canada. We provide our partners with meaningful TV expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.