The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. For instance, analyzing the demand for "Gremlins: Secrets Of The Mogwai" in Canada for November 2023 shows that it has good demand with 2.5 times higher demand than the average show in the Canadian market.
One area where demand data is particularly useful is in content valuation. For example, appreciating the value of the content is vital to determine how much you should spend to acquire, distribute, or produce it. Using demand data, you can calculate the return on investment (ROI) and determine a specific title's dollar value contribution to any given platform in any region.
Demand data also enables the evaluation of content for global appeal and potential. By examining the top ten global markets, where "Gremlins: Secrets Of The Mogwai" is most in-demand, we see that it outperforms the average TV show in each market. Knowing the global demand for a title can enable the targeting of specific markets based on their preferences and trends.
Demand data can also inform scalable concept testing to determine which elements of existing content fans like the most. You can then optimize the upcoming production for success. Moreover, assessing which titles exhibit opportunities for acquisition or production based on demand patterns can support acquisition and production decisions.
In terms of programming decisions, demand data can inform decisions on release strategy and pricing. By analyzing demand data, a program executive can determine the best release strategy to optimize the reach, engagement, and revenue of a title.
Demand data can also uncover under-monetized titles. It can help find new global opportunity markets for content distribution and show where the demand for a series is growing. This way, you can make informed decisions on further monetizing IP for the show through spin-offs or franchises.
Finally, demand data can inform pre-release marketing and post-release performance assessments. By examining the audience's demographic and geographic characteristics, you can create tailored marketing campaigns for a specific title, or assess the performance of ongoing campaigns.
In conclusion, leveraging demand data can provide TV executives with strategic decision-making insights that enable better content, acquisition, distribution, and programming decisions. By assessing global demand, content value, scalability, and monetization opportunities, it is possible to increase a title's reach, engagement, and revenue while strengthening customer loyalty and acquisition.
Gremlins: Secrets Of The Mogwai's travelability to Canada in the last 30 days is 29%, which means that the audience demand for Gremlins: Secrets Of The Mogwai is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Gremlins: Secrets Of The Mogwai travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Gremlins: Secrets Of The Mogwai is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Gremlins: Secrets Of The Mogwai, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Gremlins: Secrets Of The Mogwai in Canada. We provide our partners with deep TV series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.