The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, understanding audience demand for a particular series in specific markets is crucial to making informed content, acquisition, distribution, and programming decisions. In this context, let’s examine how demand data for “Halo” during February 2024 in Canada can help executives in their decision-making process and content valuation.
Content Valuation: Parrot Analytics’ content valuation system can quantify the dollar value contribution of “Halo” to any platform in any region using demand data. For instance, “Halo’s” audience demand is outstanding in Canada; thus, Parrot Analytics’ content valuation system can provide executives with insights on how much the series is worth in Canada.
Acquisition decision: Using audience demand data can help determine whether a particular series is worth acquiring. For example, the demand for “Halo” in Canada is outstanding and has been increasing, indicating a growing fan base. This information can help an executive decide whether to acquire the show in Canada or not.
Programming decision: Using audience demand data can help determine the best release strategy for a show. In the case of “Halo,” its demand spiked at the end of February. Thus, executives can use this information to optimize the release date of new episodes or a new season to coincide with the peak of its demand.
Distribution decision: Using demand data from various markets can help executives determine which platforms and networks to target for distribution. For instance, “Halo” outperforms the demand for the average TV show in the United States, Australia, the United Kingdom, Russia, Canada, Poland, Bulgaria, France, and Italy. Based on this information, an executive can decide where to distribute the show and on which platforms.
Content decision: Using audience demand data for related TV shows can provide executives with insights into which content to produce or acquire. For instance, the shows fans of “Halo” like are “Masters Of The Air,” “Foundation,” “Rick And Morty,” “Monarch: Legacy Of Monsters,” “Reacher,” “Ahsoka,” “The Mandalorian,” “Loki,” and “For All Mankind.” This information can help executives decide to acquire or create content similar to these shows.
In conclusion, demand data can be used to help executives make informed acquisition, content, distribution, and programming decisions. In the case of “Halo,” executives can use demand data to determine content valuation, decide whether or not to acquire the show, optimize the release date, decide where to distribute the show, and determine which content to acquire or produce. All of these decisions can be made with confidence because the demand data reflects the preferences and interests of audiences in specific markets.
Halo's travelability to Canada in the last 30 days is 64%, which means that the audience demand for Halo is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Halo travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Halo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Halo, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:56 a.m. PST using global demand data from Parrot Analytics for Halo in Canada. We provide our partners with far-reaching entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.