The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make well-informed decisions when it comes to content creation, acquisition, distribution, and programming. This is where demand data becomes valuable as it can help you make these decisions confidently. In particular, the demand data for "Hannibal" can offer valuable insights about the show's performance and inform strategic decisions.
Content Valuation: Content valuation can be achieved through Parrot Analytics' content valuation system that uses demand data to determine the dollar value of a title to any platform, in any region. As per the data provided for "Hannibal," it has 12.7 times the audience demand of the average show in Canada over the last 30 days. This significant demand suggests that "Hannibal" is a valuable content asset that could potentially drive significant revenue for a specific platform.
Acquisition Decisions: Based on the demand for "Hannibal," it is clear that the show has maintained excellent audience engagement over time, as shown by its exceptional longevity. The show also has the potential to expand globally, as indicated by impressive travelability, franchise ability, and reach. This information indicates that acquiring the distribution rights for "Hannibal" could be a wise investment for a content distributor seeking to maximize its returns.
Programming Decisions: Valuable insights can be drawn from the show's audience's likes, both in Canada and around the world. Based on the provided data, fans of "Hannibal" also tend to like "Doctor Who," "Rick And Morty," "Westworld," "Better Call Saul," "The Boys," "Game Of Thrones," "Ted Lasso," "True Detective", and "What We Do In The Shadows." This information can be used to curate a streaming platform's programming to attract a loyal audience.
Distribution Decisions: The global demand data for "Hannibal" can offer valuable insights into regions where the show is performing exceptionally well and, thus, where the content distributor should prioritize. As per the data provided, the US is "Hannibal" top-performing market globally, while Canada, the UK, Brazil, France, Russia, Australia, and Germany all have "Hannibal" at an outstanding demand level. This information can guide the distribution of the show to maximize its potential while optimizing the return on investment.
Overall, these metrics show that analyzing audience demand data can provide you with in-depth insights useful to executives in the entertainment industry. By examining a show's global demand, targeting the most receptive audiences and regions, and taking advantage of the show's content value, which this data can provide, strategic decisions surrounding acquisition, programming, and distribution can be made with confidence.
Hannibal's travelability to Canada in the last 30 days is 53%, which means that the audience demand for Hannibal is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Hannibal travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Hannibal is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hannibal, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:58 a.m. PST using global demand data from Parrot Analytics for Hannibal in Canada. We provide our partners with meaningful television series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.