The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a content executive or producer, leveraging demand data for content valuation can inform strategic decision making for future production, acquisition, or distribution of the content. Parrot Analytics provides an economic valuation system powered by global content demand and supply. Analyzing the case of HBO's "Hard Knocks," which has been airing since 2001 and has 21 seasons and 126 episodes, in Canada for the month of March 2024, we demonstrate how such data can be utilized to obtain insights into the show's performance and its worth.
By examining demand data over the last 30 days, "Hard Knocks" in Canada has achieved an audience demand of 9.2 times the average title, which is an outstanding achievement. It has increased its demand by 3.7% during the month, and over the past 90 days, its demand was 6.9 times the average. The show moved up in its rank by 41 spots during March in Canada, achieving the peak rank of #299 in the country. Furthermore, the show ranks at the 99.6th percentile in the documentary genre, indicating its demand surpasses 99.6% of all documentary titles in Canada. This showcases the high demand for the show and its potential value.
Demand data also reveals insights into "Hard Knocks" fan's co-preferences for other shows, such as "Anthony Bourdain: Parts Unknown," "Rick and Morty," and "Bob's Burger" amongst others. The TV series has an outstanding longevity score, which measures how well audience demand is maintained over time. The show's momentum, the pace of growth, is likewise outstanding. It's franchisability (spin-off potential) is okay, and its reach (the number of people expressing demand for a show) is good. The data further reveals that the United States is the number one market globally for "Hard Knocks," achieving an outstanding audience demand of 9.2 times the average.
Leveraging such data could inform a production company or network to pitch a similar concept or acquire rights to produce a similar series. This could also help an SVOD or OTT platform to drive subscriptions and mitigate churn. While the show has great audience demand in Canada, the potential for the show in other global markets, such as Germany, the Netherlands, France, Romania, and Switzerland, amongst others, could be explored. The content executives could also decide to leverage demand data to optimize their marketing strategies ahead of the premiere.
Finally, by comparing the performance of the show on a 1 year rolling basis versus the last 30 days, the data shows that the show is experiencing increased popularity. This could indicate that the show's value will likely increase over time, making it an excellent acquisition target.
To conclude, utilizing demand data to analyze the performance of "Hard Knocks" in Canada enables content executives to make informed decisions concerning production, acquisition, or distribution strategies. Demand quantifies the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, shows the popularity of a particular show relative to the market average, and uncovers under-monetized titles while mapping whitespace, amongst others. It is, therefore, critical to leverage demand data for content valuation, informing strategic decision-making for future content acquisition and distribution.
Hard Knocks's travelability to Canada in the last 30 days is 63%, which means that the audience demand for Hard Knocks is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Hard Knocks travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hard Knocks, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Extreme Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:05 p.m. PST using global demand analytics from Parrot Analytics for Hard Knocks in Canada. We provide our partners with extensive OTT analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.