The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, Parrot Analytics’ demand data can be used to make informed content acquisition and distribution decisions. For instance, taking a closer look at "Hawaii Five-0 (2010)", the show has been rated outstanding with 15.8 times the audience demand of the average show in Canada over the last 30 days and only 2.7% of all TV shows have achieved this level of demand, which is a clear indicator of the show’s popularity in that market. The demand for the show has been decreasing recently, but with a spike in late January, which could be attributed to a major event in the series. TV executives, particularly those at an SVOD platform, would find demand data valuable when making programming decisions with regards to the acquisition of content to ensure its popularity aligns with their target audience's taste.
Also, our data reports reveal the show's audience demographic and relevant information to help the acquisition of programmings. Based on the audience data, it can be deduced that the show appeals to fans of "NCIS: Los Angeles," "Pawn Stars," "Counting Cars," "Jersey Shore: Family Vacation," "Game Of Thrones," "Fear The Walking Dead," "The Blacklist," "Chicago Fire" and "Once Upon A Time," which is insight valuable when looking for similar shows to acquire.
The demand data can be tied to content valuation as it can be used to assess a show's overall value. For example, with data from the top ten global markets shows that "Hawaii Five-0 (2010)" outperforms the demand of the average TV show (1x) in all of these markets. This type of data is valuable when calculating a show's valuation, and Parrot Analytics’ content valuation system uses demand data to perform calculations that reveal the dollar value contribution of any title, to any platform, in any region.
The data analysis for "Hawaii Five-0 (2010)" is also beneficial in making decisions about distribution and franchise opportunities. For instance, the show has an exceptional travelability score that shows its potential to perform excellently beyond its home market. Also, its franchisability (spin-off potential) and reach (the number of people expressing demand for a show) scores are outstanding. These scores help TV executives to identify potential spin-offs and markets for expansion.
In summary, Parrot Analytics' demand data offers information that is essential in the decision-making process of TV executives across different fields. Some questions answered by our demand data include assessing the overall value of content, identifying popular genres in local markets, determining the best release strategy for content, discovering under-monetized titles, informing pre-release marketing, enabling competitive benchmarking and aiding subscriber acquisition, and retention decisions. TV executives can use this data to make informed acquisition, distribution, programming and content decisions, leading to successful shows, higher ratings, and ultimately greater profits for their companies.
Hawaii Five-0 (2010)'s travelability to Canada in the last 30 days is 51%, which means that the audience demand for Hawaii Five-0 (2010) is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Hawaii Five-0 (2010) travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hawaii Five-0 (2010)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Hawaii Five-0 (2010) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hawaii Five-0 (2010), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 3, 2024, 1 p.m. PST using television demand content from Parrot Analytics for Hawaii Five-0 (2010) in Canada. We provide our partners with valuable content insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.