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Top New Series Premieres Q2 2022
Here we take a look at the top premieres of Q2 2022.
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The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Heartstopper, a romantic British TV show about two teens, Nick and Charlie, is currently enjoying exceptional global demand across all platforms. As of March 2024, it has 5.2 times the audience demand of the average TV show in Canada and has seen an increase in demand recently over the last 30 days. With these impressive demand metrics, Heartstopper's content valuation is high, making it a valuable acquisition for SVOD platforms and linear networks looking to attract a wider audience and expand their subscriber base in Canada or other parts of the world.
Demand data can be used to help TV executives make informed acquisition decisions. For example, if Heartstopper has a higher ROI than the average title, entertainment executives can make more informed acquisition decisions knowing the dollar value contribution of the TV show to any particular platform in any region. Also, insights like the show's top markets in terms of demand, like the UK and Brazil, can help acquisition teams identify markets for distribution, leading to better global growth prospect.
Using trend analysis, entertainment companies can also make informed programming decisions. For example, executives may consider investing more heavily in the promotion of "Heartstopper" this month in Canada or producing similar content based on the show's fan lineage with shows like "The Walking Dead," "Black Mirror," and "Alone."
In the case of linear networks facing subscriber churn, entertainment executives can use demand data to acquire TV series that already have a dedicated audience to mitigate churn. In contrast, SVOD platforms can use demand data to identify titles that can drive subscriber acquisition and growth, keeping in mind the level of demand for any title in a particular market as they rationalize acquisitions.
For TV production companies developing new content, demand data-driven insight can help determine the target audience by analyzing genre popularity. In addition, insight such as momentum which measures the pace of growth, helps TV Executives coming to a decision on whether to order more seasons of shows. For a show like "Heartstopper," which pays attention to different perspectives related to sexual orientation, its audience may be very diverse. TV executives can tailor marketing campaigns before a premiere to target specific clusters of potential viewers, using demand data to guide their strategies.
Finally, when looking to sell content to other SVOD platforms, demand data can help content distributors determine the value of their content to other platforms. They can also use demand data to assess the reach and travelability of their portfolios, effectively quantifying the demand for a title in global markets relative to its home market.
Heartstopper's travelability to Canada in the last 30 days is 42%, which means that the audience demand for Heartstopper is 42% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Heartstopper travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Heartstopper.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Heartstopper from partners like Netflix.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Heartstopper? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Heartstopper. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Heartstopper), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Heartstopper, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Heartstopper is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Heartstopper, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Heartstopper in Canada. We provide our partners with smart TV analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.
