The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to make informed content, acquisition, and distribution decisions for your platform. One powerful tool that can help you make these decisions is demand data. By analyzing audience demand data, you can better understand how a title is performing in specific markets across the globe and what factors are driving this performance. To illustrate how demand data can be utilized, let's examine the demand data for "High School Musical: The Musical: The Series" for the month of February 2024 in Canada.
Demand data provides insight into the popularity of a series in a given market and can be used for content valuation. With 6.0 times the audience demand of the average show in Canada over the last 30 days, "High School Musical: The Musical: The Series" has good demand. Compared to its demand of 5.4 times the average over the last 90 days, the demand for this show has been increasing recently. Knowing the demand of a series can help you determine its value, as you can examine the dollar value contribution of any title to any platform, in any region.
Demand data also helps with programming decisions, such as selecting the most popular genres and identifying audience tastes. By analyzing the taste clusters of fans of "High School Musical: The Musical: The Series," we can see their interest in shows like "Loki," "The Wheel Of Time," and "Foundation." This information can be used to inform decisions about acquiring or creating similar shows that align with the audience's interests.
Demand data helps with subscriber retention, acquisition, and awareness. Understanding which titles your current audience enjoys can inform retention decisions, while learning what types of content are becoming increasingly popular can help you acquire new subscribers. For instance, knowing that "High School Musical: The Musical: The Series" is doing well in Canada means that platforms that carry this show could use it to entice new audiences to subscribe. Additionally, analyzing the show's good demand ranking in Nigeria and other countries indicates that it may be worth exploring distribution opportunities in these markets.
Demand data can also be used to assess the value of exclusivity. By examining the top 10 global markets where "High School Musical: The Musical: The Series" is in demand, we can see that the demand is better than average in each market. That means the platform holding the exclusive rights to this show in these markets has a considerable advantage over its competitors.
In conclusion, demand data is a crucial tool for entertainment executives in making informed content, acquisition and distribution decisions. By analyzing audience demand data, we can better understand how a title is performing in specific markets across the globe and what factors are driving this performance. Understanding the value of a title, analyzing audience tastes, making the right subscriber retention and acquisition decisions, and assessing the value of exclusivity are just some of the ways we can use demand data for strategic decision-making.
High School Musical: The Musical: The Series's travelability to Canada in the last 30 days is 40%, which means that the audience demand for High School Musical: The Musical: The Series is 40% of the demand in its country of origin, United States. Click through to another market to discover how well High School Musical: The Musical: The Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s High School Musical: The Musical: The Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for High School Musical: The Musical: The Series, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 4:44 a.m. PST using global tv demand metrics from Parrot Analytics for High School Musical: The Musical: The Series in Canada. We provide our partners with deep TV series analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.