The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are likely always on the lookout for new and exciting content to add to your platform. One way to do this effectively is to use demand data. Parrot Analytics is an industry leader in the field of demand data, and using our tools, it's possible to make more informed content decisions. Exploring "Holey Moley" in Canada in February 2024 is the perfect case study to showcase how demand data can help you make better decisions regarding content valuation, acquisition, distribution, and programming.
Firstly, you can use demand data to valuate your content much more accurately. You can answer questions like, "How much is my series worth," and "What is the value of a content library to a platform over time." Parrot Analytics content valuation system is based on demand data, and we reveal the dollar value contribution of any title to any platform in any region. In the case of "Holey Moley," we can see that it has three times the audience demand of the average show in Canada. This indicates that "Holey Moley" has significant value and is a strategic asset for any streaming platform to have.
Secondly, examining "Holey Moley" over the last 30 days, you can compare its global performance across six dimensions using the Parrot Pulse. Through this, you can understand how well it performs regarding travelability, longevity, momentum, franchisability, and reach. You can even determine its international demand relative to its home market. You can assess what kind of demand it receives, where it originates from, and even how well it is held up since premiering.
Thirdly, demand data can inform optimal release strategy and pricing. With "Holey Moley," we can see that the audience's demand for the show has increased in Canada by 129.7% in February, indicating that it is capturing new viewers' attention. We also see that demand in Canada was 48% of the United States' demand for the show, indicating that it may have more local appeal. By examining the top 10 global markets where "Holey Moley" is most in-demand, you can determine pockets of opportunity that will help inform how best to release and price the show.
Fourthly, you can even use demand data to map local whitespaces. For instance, if you wanted to determine the most popular genres in the Canadian market, where "Holey Moley" is so in-demand, you can use demand data to identify those genres and determine where your untapped audience is.
Lastly, understanding demand data can be critical to subscriber acquisition as well as retention. You can use data to determine which titles you should purchase to grow your audience, or which titles you should keep to maintain interest. In the case of "Holey Moley," we know that demand for the show has been increasing recently, and it ranks in the 96.2nd percentile in the reality genre, indicating that it is an excellent title for attracting new subscribers to your platform.
In conclusion, demand data is a powerful tool that can help you make better decisions regarding content acquisition, distribution, programming, and content valuation. Parrot Analytics is the leader in this space and can help you use this information to determine which titles to purchase, release, price, and even to understand your audience's tastes better. Using the information provided regarding "Holey Moley," you can be assured that this is a valuable title that deserves further consideration.
Holey Moley's travelability to Canada in the last 30 days is 50%, which means that the audience demand for Holey Moley is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Holey Moley travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. ABC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Holey Moley.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Holey Moley from partners like ABC.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Holey Moley? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ABC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from ABC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Holey Moley. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ABC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Holey Moley), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ABC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Holey Moley, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ABC‘s Holey Moley is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ABC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Holey Moley, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 7:10 a.m. PST using global demand datasets from Parrot Analytics for Holey Moley in Canada. We provide our partners with smart television industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.