The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides insight into viewers' interests and preferences, allowing entertainment executives to make informed decisions about their content. The case of "House Of The Dragon" in Canada in March 2024 is an example of the powerful insights that demand data can provide to help executives make informed acquisition and distribution decisions.
Firstly, demand data can be leveraged to determine the dollar value of a TV series, and in the case of "House Of The Dragon," we can see that it has outstanding demand with 18.9 times the audience demand of the average show in Canada over the last 30 days. This indicates that the show is valuable, and its popularity has significantly increased in recent months.
Secondly, demand data uncovers global taste clusters, revealing what type of content is most popular in different markets. For example, while "House Of The Dragon" is highly popular in Canada, and other countries like the United Kingdom, Brazil, Germany, Russia, France, India, and Italy, it differs significantly in expected significant upsurge. Entertainment executives can use this data when making content decisions and planning distribution strategies to optimize their content for different markets.
Thirdly, demand data guides executives in their acquisition and programming decisions by indicating which shows are worth investing in to drive maximum subscriber acquisition and retention. Executives also use demand data to uncover existing shows' under-monetized potential, which can inform their decisions about alternative distribution channels.
Fourthly, by examining Parrot Analytics' Parrot Pulse, executives have independent measurements of the show's global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. "House Of The Dragon" has an extraordinary performance on all dimensions, indicating high levels of engagement, reliability, rapid growth, and spin-off potential.
Finally, demand data supports executives with pre-release marketing efforts by providing insight into the optimal release strategy and pricing to achieve significant success. Additionally, affinity analysis reveals what talent and content will expand their audience most effectively, the genres resonating most with their current audience and what they should focus on to attract and retain additional subscribers.
In conclusion, demand data can inform the strategic decision-making process of entertainment executives by revealing insights about content valuation, global taste clusters, acquisition, distribution, programming, and creative marketing decisions. The case of "House Of The Dragon" demonstrates the power of demand data in helping executives make informed decisions, propelling them to optimize their business strategies, and meeting their customers' needs more effectively.
House Of The Dragon's travelability to Canada in the last 30 days is 44%, which means that the audience demand for House Of The Dragon is 44% of the demand in its country of origin, United States. Click through to another market to discover how well House Of The Dragon travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s House Of The Dragon is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for House Of The Dragon, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for House Of The Dragon in Canada. We provide our partners with deep television capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.