The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you make strategic content, acquisition, distribution, and programming decisions that have significant financial and creative implications. Make informed choices by harnessing the power of demand data. Parrot Analytics' demand data provides comprehensive insights into how audiences interact with a TV series, enabling you to make informed decisions that increase consumer engagement and, ultimately, monetization. Let's use "How A Realist Hero Rebuilt The Kingdom" for the month of March 2024 in Canada as an example to illustrate how demand data can inform decision-making.
Content Valuation: If you are interested in acquiring "How A Realist Hero Rebuilt The Kingdom" for your OTT platform or TV series financing company, demand data is a tool that can help you determine the show's value. Using demand data, the Parrot Analytics content valuation system reveals the dollar value contribution of any title, to any platform, in any region. For example, currently, "How A Realist Hero Rebuilt The Kingdom" has 2.9 times the audience demand of the average show in Canada over the last 30 days, indicating healthy demand. Additionally, compared to its demand of 3.1 times the average over the last 90 days, demand for this show has been declining recently. Based on these trends, you can determine how much the show is worth and whether it aligns with your budget or financial requirements.
Acquisition Decisions: Suppose you are considering acquiring or investing in an anime series content library for your content distributor or linear network. In that case, demand data can inform your acquisition decision. For example, "How A Realist Hero Rebuilt The Kingdom" has a good worldwide audience demand across all platforms, an excellent momentum with a 13.3% increase in audience demand during March in Canada, and good longevity, indicating that it has maintained audience demand over time. This indicates that the series is worth acquiring.
Programming Decisions: If you are responsible for programming decisions for an SVOD platform, demand data can also be useful to help you determine what program's best fit your platform. For example, similar shows that fans of "How A Realist Hero Rebuilt The Kingdom" also like are revealed in the demand data, such as "The Strongest Sage With The Weakest Crest" or "The Greatest Demon Lord Is Reborn As A Typical Nobody". This information suggests that these shows may resonate with the same audience, guiding your program selection. Moreover, if you want to attract new subscribers to your SVOD service, you can use demand data to determine which content genres are most popular in Canada, such as comedy, as "How A Realist Hero Rebuilt The Kingdom" ranks at the 94.5th percentile in the comedy genre in March.
Distribution Decisions: For studios looking to distribute "How A Realist Hero Rebuilt The Kingdom" globally, travelability measures its international demand relative to its home market. In this case, "How A Realist Hero Rebuilt The Kingdom" has okay travelability. Rather than a lack of global demand, this may indicate that the show has a specific appeal to a Japanese audience that has not translated globally. This insight can guide decisions regarding which regions to promote and distribute the show.
In conclusion, Parrot Analytics' demand data provides entertainment executives with a comprehensive understanding of how audiences interact with a TV series. Using "How A Realist Hero Rebuilt The Kingdom" for the month of March 2024 in Canada as an example, executives can utilize demand data to make informed decisions regarding content valuation, acquisition, programming, and distribution. With its wide scope of insights, demand data can increase consumer engagement, improve monetization and ultimately provide a strategic edge over competitors.
How A Realist Hero Rebuilt The Kingdom's travelability to Canada in the last 30 days is 44%, which means that the audience demand for How A Realist Hero Rebuilt The Kingdom is 44% of the demand in its country of origin, Japan. Click through to another market to discover how well How A Realist Hero Rebuilt The Kingdom travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. How A Realist Hero Rebuilt The Kingdom), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s How A Realist Hero Rebuilt The Kingdom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for How A Realist Hero Rebuilt The Kingdom, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for How A Realist Hero Rebuilt The Kingdom in Canada. We provide our partners with comprehensive entertainment industry know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.