The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
TV executives can leverage demand data to make informed content acquisition and distribution decisions for their OTT or SVOD platforms, production companies, and TV networks. Demand data provides valuable insights on a show's popularity and performance across its target audience and global markets.
Using "Hudson And Rex" as an example, TV executives can use demand data to make more informed content decisions. Audience demand data reveals that "Hudson And Rex" has a high demand rating in Canada, ranking at the 99.7th percentile in the mystery genre for March 2024. Its relative demand has also recently increased. These metrics can be used to value the content of "Hudson And Rex" and determine if it is a viable acquisition. Similarly, content distribution decisions can be based on where the show is most in-demand globally. In the case of "Hudson And Rex," TV executives could prioritize acquiring distribution deals and expanding their user base in countries such as the United States, United Kingdom, and Australia where the show has high demand.
Furthermore, by analyzing the demand for other shows in the same genre that fans of "Hudson And Rex" also like, TV executives can gain insights into what other types of content may appeal to their audience. TV executives could use this data to strategically acquire or develop shows that cater to their audience's preferences.
Demand data also informs programming decisions for TV networks. By examining the drop in rank during March, TV executives could determine which programming strategy works best for the show and which programming changes need to be made. For "Hudson And Rex," TV executives could explore potential programming decisions such as changing the show's time-slot or partnering with other shows that complement it in order to reach a larger audience.
Finally, the rich insights that demand data provides can also inform creative decisions such as defining spin-off potentials and franchise opportunities. "Hudson And Rex" shows okay franchise potential, and by exploring where the show has high demand globally, executives could identify regions with potential spin off opportunities. By leveraging demand data, TV executives can make informed decisions on their programming, acquisition, and distribution strategies, in addition to analyzing creative opportunities.
This is Hudson And Rex's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hudson And Rex travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Citytv‘s Hudson And Rex is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Citytv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hudson And Rex, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Hudson And Rex in Canada. We provide our partners with deep television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.