The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, you are always looking for insightful data to inform your acquisition decisions, programming decisions, distribution decisions or content valuation plans. Demand data produced by Parrot Analytics can be utilized to help you make informed choices regarding any of these factors. Let's examine how demand data can be used by analyzing the case study of "Hunting Nazi Treasure" during October 2023 in Canada.
Content valuation can be answered by examining the demand of "Hunting Nazi Treasure." By utilizing demand-based content valuation, you can estimate the show's dollar value contribution to your platform in Canada. Based on this information, you can better determine your acquisition budget and plan your content investment strategy. You can also estimate the popularity of the show by examining how it compares to the average demand of all TV shows in Canada, which is 2.0 times greater, indicating that it is highly in-demand among Canadian viewers.
Suppose you are looking for a documentary that resonates with the Canadian audience. In that case, you could look at the documentary's genre percentile ranking of 97.4, which implies that "Hunting Nazi Treasure" is still in high demand among Canadian documentary viewers despite the 99.4% downturn in October.
Demand data can be used to determine which platforms you may target for distribution, as well as the type of content that has potential acquisition or production opportunities. Knowing this can inform you of the platform-specific marginal revenue contribution of specific titles and how these titles could influence engagement for your viewers. It can also reveal which titles could drive subscriptions and reduce churn. For instance, if you are considering acquiring content that's similar to "Hunting Nazi Treasure," you could look at the shows that fans of the documentary enjoy, such as "Gold Rush" and "The Mandalorian," to inform your acquisition decisions.
Demand can reveal the popularity of a show in various markets and allows you to map the local white spaces of your audience tastes perfectly. For Canada, "Hunting Nazi Treasure" appears to be the most in-demand show worldwide, with Spain coming in a close second. These insights can help you make informed programming decisions that maximize the popularity of the shows you offer in different regions.
Additionally, demand data aids in predicting the success of pre-release marketing campaigns. By monitoring the show's demand, Excellent marketing strategies can be developed ahead of premieres and help optimize audience attraction to the show. Finally, "Hunting Nazi Treasure" maintains a consistent demand over the year, indicating that it has the potential for a stable audience, which could reduce the need for heavy marketing spend.
Understanding demand data for a specific show requires aligning metrics like momentum, travelability, longevity, reach, and franchisability. For "Hunting Nazi Treasure" in Canada, the current momentum and reach are poor; however, there is an increased popularity and consistent demand when compared with previous years. Collecting and analyzing such data can help you make more insight-driven and strategic decisions regarding content valuation, acquisition, programming, and distribution.
This is Hunting Nazi Treasure's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hunting Nazi Treasure travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. history, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as history to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Hunting Nazi Treasure), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Hunting Nazi Treasure, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular history‘s Hunting Nazi Treasure is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hunting Nazi Treasure, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Hunting Nazi Treasure in Canada. We provide our partners with deep SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.