The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking to make informed decisions about your content acquisition, distribution, and programming. This is where demand data comes into play. By analyzing audience demand for specific titles like "Infinity Train," you can gain valuable insights that can inform your decision-making process.
One way to use demand data is for content valuation. You can use it to determine how much a specific title or content library is worth to your platform and evaluate its contribution to your revenue. In the case of "Infinity Train," we can see that it has good demand in Canada, with an audience demand that is 5.2 times the average over the last 30 days. A show with this level of demand is in the top 8.6% of all TV shows. By looking at its demand over the last 90 days, we can also see that it has been increasing recently, which bodes well for its future popularity.
Demand data can also help you make better acquisition decisions for your platform. By examining the top 10 global markets where "Infinity Train" is most in-demand, you can see where your investment will have the greatest impact. For example, "Infinity Train" outperforms the demand of the average TV show in each of the markets where it is most popular, particularly in the United States where it has outstanding audience demand of 5.2x. You can use this data to allocate resources effectively and acquire titles that have the potential to drive engagement and retention for your platform.
Additionally, demand data can help inform your programming decisions. By looking at audience demand for "Infinity Train," you can see which genres and titles resonate the most with your current audience. You can also use the show's affinity analysis to determine which talent or brands you can partner with to expand your audience. The show's Pulse Score provides an independent measure of its global performance across six dimensions, including its reach, travelability, and momentum. You can use this data to ensure that your programming aligns with the preferences and interests of your target audience.
Finally, demand data can provide valuable insights into the overall performance of a title over time. For "Infinity Train," we can see that its longevity is good, indicating that it has maintained audience demand over time. Its momentum is also good, indicating that its pace of growth is healthy. As an entertainment executive, this kind of data can help you make strategic decisions about the future of a particular title or library.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By analyzing audience demand for titles like "Infinity Train," you can gain valuable insights that can help you allocate resources effectively, acquire the right content, and keep your audience engaged over time.
Infinity Train's travelability to Canada in the last 30 days is 43%, which means that the audience demand for Infinity Train is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Infinity Train travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. HBO Max, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Infinity Train.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Infinity Train from partners like HBO Max.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Infinity Train? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as HBO Max to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO Max by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Infinity Train. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as HBO Max to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Infinity Train), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Infinity Train, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Infinity Train is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Infinity Train, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using tv demand analytics from Parrot Analytics for Infinity Train in Canada. We provide our partners with essential television competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.