The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you rely on precise data to make more informed decisions surrounding content acquisition and distribution on your platform or network. This is where Parrot Analytics comes in. By examining our analysis of "Inside Edition" for the month of January 2024 in Canada, you can see how demand data can be used to help you make more informed content decisions.
Firstly, how much is "Inside Edition" worth? Using Parrot Analytics' content valuation system based on demand data, you can quantify the platform-specific contribution of a title and assess its ability to drive subscriptions and mitigate churn. For "Inside Edition," its outstanding demand in Canada of 14.4 times the audience demand of the average show indicates its worth to your platform.
Secondly, how can you optimize your marketing campaign ahead of premiere? Our analysis shows us that demand for "Inside Edition" spiked in early January 2024 for Canada, which highlights the importance of timing your marketing campaign accordingly.
Thirdly, which titles should you buy to retain current audiences and attract new ones? By examining the top 10 global markets where "Inside Edition" is most in-demand, you can determine its reach and potential global appeal. This data reveals that "Inside Edition" outperforms the audience demand of the average TV show in each of these markets, indicating its potential to retain current audiences and attract new ones.
Fourthly, how effective is your marketing campaign around a show, especially when it comes to sustaining audience demand over time? Our analysis of "Inside Edition" provides insight on its longevity and momentum, which measures how well audience demand is maintained over time and the pace of growth, respectively. For "Inside Edition," these measurements indicate exceptional performance, which can inform your marketing campaign strategy.
Fifthly, how can you acquire or produce content that exceeds the audience demand of the average title? Parrot Analytics' demand data helps you identify the content that exhibits the best opportunity for acquisition or production. In the case of "Inside Edition," its exceptional demand and high rank relative to other news titles in Canada highlights how it has already exceeded the audience demand of the average title.
Finally, how can you ensure your content is being seen by the right audience on your platform? Parrot Analytics' demand data powers discovery and recommendations, which can help ensure that "Inside Edition" and other content you acquire or produce is being seen by the right audience on your platform.
Overall, Parrot Analytics' demand data can provide you with invaluable strategic insights to make informed content acquisition, distribution, and programming decisions for your platform or network.
Inside Edition's travelability to Canada in the last 30 days is 53%, which means that the audience demand for Inside Edition is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Edition travels internationally.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Edition), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Inside Edition, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Inside Edition in Canada. We provide our partners with extensive television insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.