The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can provide valuable insights and help decision makers in the entertainment industry. The analysis of "Inside Edition" in Canada for the month of November 2023 is a great example of how valuable insights can be used for a range of different strategic decisions. Here are some of the ways content executives can use Parrot Analytics' demand data to support their strategic decision making.
Content Valuation:
Using Parrot Analytics' demand data, content executives can determine the economic value of their content. They can answer questions such as how much is the series worth, how much of its value is being driven by demand for one of its stars, what is the value of a content library to a platform over time, and how can they estimate the cannibalization of audiences if the title is available on multiple services. For example, using Parrot Analytics' content valuation system, executives can calculate the ROI for "Inside Edition" in Canada and in other global markets. By understanding the value of the content, they can make informed decisions about how much to spend on content acquisition or production.
Acquisition and Distribution:
Parrot Analytics' demand data can also inform acquisition and distribution decisions. Decision makers can use data to evaluate the value of content to another streaming platform, find opportunities for new content distribution markets, and determine which titles should be acquired or produced. For instance, the shows that fans of "Inside Edition" also like can provide insights into which other programs to acquire or produce for similar audiences.
Programming Decisions:
By examining a series' demand data over time, content executives can make informed programming decisions. They can assess how a series is performing as an acquisition-driving title or how it's reducing overall churn rate. They can also use data to optimize their marketing campaigns ahead of a series' premiere. Parrot Analytics' demand data can provide insights into taste clusters, offer recommendations on optimal release strategies, and inform decisions about supply and demand. For example, content executives can use Parrot Analytics' demand data to pinpoint the most popular genres in their local market and focus on acquiring or producing relevant content.
Global Expansion:
Parrot Analytics' data can help entertainment executives make informed decisions about global expansion. By examining the top 10 global markets where a particular show is in-demand, they can assess the show's performance in each market and compare it to the average TV show. In the case of "Inside Edition," data could be used to determine which global markets to target for expansion based on the show's outstanding performance in certain markets.
Finally, Parrot Analytics demand data can be an invaluable tool for content executives in their strategic decision-making process. The analysis of "Inside Edition" in Canada for the month of November 2023 provides valuable insights that can be used to make informed content, acquisition, distribution, and programming decisions. By leveraging Parrot Analytics' demand data, content executives can evaluate their existing content, identify new opportunities for content acquisition or production, and prepare their content and promos for global expansion.
Inside Edition's travelability to Canada in the last 30 days is 76%, which means that the audience demand for Inside Edition is 76% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Edition travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. Syndication, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Syndication to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Edition), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Inside Edition, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Dec. 10, 2023, 3:51 p.m. PST using demand datasets from Parrot Analytics for Inside Edition in Canada. We provide our partners with essential entertainment industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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