The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content decisions? Do you want to acquire or distribute TV series with high demand levels, or make programming decisions based on audience preferences, or make an economically informed decision for content valuation? Look no further! Demand data analytics can provide all these answers and give you critical insights to achieve your business goals.
Let's take the example of "Inside No. 9" for the month of March 2024 in Canada to understand how demand data can help entertainment executives make informed decisions.
Content Valuation: Demand data can help you ascertain the dollar value contribution of any title to any platform in any region. You can determine the value of your library or a specific title for any given platform. Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply. Looking at the "Inside No. 9" example, with 3.2 times the audience demand of the average show in Canada, the show is doing well. However, comparing the performance of "Inside No. 9" on a 1-year rolling basis to the last 30 days reveals an interesting trend. The show's popularity increased in the last 30 days with 3.2 times the title average in the final month. This indicates that the show is gaining popularity.
Acquisition Decisions: Demand data can help you make acquisition decisions with high demand levels and preferred audience preferences. By analyzing shows that fans of "Inside No. 9" also like, such as "What We Do In The Shadows", "For All Mankind", "Lessons In Chemistry", "Rick And Morty", "The Great British Bake Off", "Better Call Saul", "Hell's Kitchen", "M*A*S*H", and "Barry (2018)," you can understand audience preferences and acquire or produce similar content.
Programming Decisions: Demand data can help you make programming decisions based on audience preferences. By mapping local whitespaces and quantifying taste clusters, you can determine the demand for specific genres in a particular market. For "Inside No. 9," the show ranks at the 95.2nd percentile in the drama genre, which provides a unique perspective on the show's preference for the drama genre's audience. You can base your programming decisions on such data to attract new subscribers or retain an existing audience.
Distribution Decisions: Demand data can help you make optimal distribution decisions. Based on the top 10 global markets of "Inside No. 9," you can understand which TV series is performing well in specific regions. For example, China is the show's number one market globally, with 12.0x outstanding audience demand. By contrast, demand for this show in Canada is 3.2x the average in the last 30 days. Parrot Analytics crawls data across various platforms, which allows you to gauge demand levels for region-specific shows and plan your distribution in that region accordingly.
Content creators, distributors, and executives who use Parrot Analytics' demand data are unlocking the power to make informed decisions for content valuation, acquisition, programming, and distribution. Parrot Analytics empowers the decision-making process, allowing you to monetize content effectively. So, the next time you are making a business decision related to your TV offering, leverage the power of demand data to help achieve your entertainment goals.
Inside No. 9's travelability to Canada in the last 30 days is 23%, which means that the audience demand for Inside No. 9 is 23% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Inside No. 9 travels internationally.
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Acquire the best shows from partners such as BBC Two to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside No. 9), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Inside No. 9 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Inside No. 9 also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside No. 9, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global demand data from Parrot Analytics for Inside No. 9 in Canada. We provide our partners with comprehensive SVOD capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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