The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
It is clear from the analysis of "Inuyasha" for February 2024 in Canada that demand data is a crucial part of decision-making for executives in the entertainment industry. In this case, demand data can be used in different ways to make informed content and programming decisions, as well as in acquisition and distribution decisions. Below are some of the insights and questions that can be answered by analyzing the demand data of "Inuyasha."
One way demand data is beneficial for decision making is in content valuation. Executives can use demand data to determine the worth of a specific series or library to their platform and in any region. For "Inuyasha," we can calculate the platform-specific marginal revenue contribution, assessing the show's ability to drive subscriptions and mitigate churn. Given that "Inuyasha" has 2.1 times the audience demand of the average show in Canada, it has good demand. If an executive wanted to determine how much they should spend on the series or library acquisition, demand data can reveal the dollar value contribution of the title to any platform, in any region.
Demand data can also be used to identify the show's global appeal, map the local white spaces, and quantify the platform and network fit. For example, we discovered that the show has higher demand than 93.4% of all drama titles in Canada, and it outperforms the demand of the average TV show in each of the top 10 global markets, with the United States being its number one market globally. This means that "Inuyasha" has an excellent chance of successful travelability in various regions. By identifying global demand, executives can select the appropriate platform to target in distribution, and analyses the taste clusters' data to understand demographic information and patterns of behavior among the show's target audience.
Furthermore, demand data allows executives to determine which titles to buy to keep the current audience happy or grow their audience. An executive could use demand data to uncover programming decisions that inspire fan devotion or identify titles that are perfect for tying in to events generating cyclical interest, benefiting from the show's good longevity and reach. In February 2024, audience demand for "Inuyasha" has increased in Canada by 13.6%, which could mean that either the content has resonated with new viewers, or avid fans are re-watching the series. As such, it would be wise for an executive to feature such a series prominently or acquire similar content to ride this trend's demand.
Taking a closer look at the audience affinity, an executive can determine talent or brands that a show can partner with to expand the audience. Moreover, demand data can guide strategic decisions around supply & demand, content acquisition or production, and can help identify even better white spaces in the entertainment market void of fierce competition-making very attractive acquisition candidates for the executives. If an executive wanted to capitalize on the show's franchise potential, franchisability data reveals that this show has good potential and must involve a CSI or Breaking Bad style spinoff or movie release. Demand data could also be used to identify under-monetized titles or localize a series like what Kaede and Kagome did to Inuyasha.
Finally, an executive can leverage momentum to measure the effectiveness of marketing campaigns around a show or how its pre or post-premiere compared to other shows. It might be useful to note that the show moved up in its rank by 308 spots during February in Canada, indicating that there was an effective marketing campaign around it. An executive can also use demand data to make optimal pricing or release strategy decisions for a show. Given the audience demand spiked in mid-February, a wise strategy would be to capitalize on this trend and schedule a special viewing or release of related content during this period to maintain or increase the show's demand.
In conclusion, executives in the entertainment industry can use demand data extensively to make well-calculated content, acquisition, distribution or programming decisions, or monetize IP. By analyzing "Inuyasha"'s demand data, we can see that it is a viable case study to showcase how demand data can inform decisions in different ways.
Inuyasha's travelability to Canada in the last 30 days is 57%, which means that the audience demand for Inuyasha is 57% of the demand in its country of origin, Japan. Click through to another market to discover how well Inuyasha travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for YTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inuyasha, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 2 a.m. PST using global tv demand content analytics from Parrot Analytics for Inuyasha in Canada. We provide our partners with deep TV industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.