The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions on content acquisition, distribution, and programming, among other things. One way to achieve this is by leveraging demand data to determine the popularity and value of a particular show.
For instance, consider the science-fiction series "Invasion" created by Simon Kinberg and David Weil. According to Parrot Analytics' demand data analysis, the show has been outstandingly popular in Canada over the last 30 days, with 12.3 times the audience demand of the average show. Evaluating such demand data can help executives in multiple ways, such as:
Content Valuation: Demand data drives content valuation by revealing the monetary worth of any show for any platform in any region. Parrot Analytics' content valuation system relies on global demand data to provide an economic value for a specific title. "Invasion" has exceptional global travelability and outstanding franchise potential, indicating that the show has strong spin-off potential and is ideal for global distribution.
Acquisition Decisions: With Parrot Analytics' demand data, executives can quantify the marginal revenue contribution of a specific title, its potential to drive subscriptions and reduce churn, and its effectiveness in retaining or attracting a new audience. For instance, "Invasion" has been in high demand in the United States, where its audience demand is excellent. Additionally, the show has outstanding demand in other markets such as Bulgaria, France, Brazil, the Netherlands, the UK, Italy, and Australia.
Distribution Decisions: By evaluating demand data like that of "Invasion" across different markets, executives can identify regions where a show is experiencing high demand and allocate funds to maximize content investments. They may leverage demand data to make decisions on the ideal release strategy, pricing, and platform fit, for example.
Programming Decisions: Demand data provides insights into the performance of a show, helping programming executives make decisions on potential cancellations, renewals, or additional episodes. For instance, "Invasion" has above-average longevity, implying that its audience demand is maintained over time, while its momentum is exceptional.
Furthermore, comparing "Invasion's" performance on a rolling year basis against demand over the last 30 days reveals exciting insights. The show's popularity has increased by 26.4% over the last 30 days, while its demand on a rolling-year basis has also risen. By leveraging such demand data, executives can make better predictions on content popularity and its potential impact on audience retention and acquisition.
In conclusion, demand data is crucial for entertainment executives and provides invaluable insights for making informed decisions. Evaluating the popularity and value of shows, such as "Invasion," through global audience demand helps executives to make informed content, acquisition, distribution, and programming decisions. By leveraging demand data, executives better align their strategies with their audiences' changing preferences, resulting in higher returns on investments.
Invasion's travelability to Canada in the last 30 days is 82%, which means that the audience demand for Invasion is 82% of the demand in its country of origin, United States. Click through to another market to discover how well Invasion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invasion, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Invasion in Canada. We provide our partners with comprehensive television series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.