The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is the key to making informed content, acquisition, and distribution decisions that will lead to greater return on investment across the industry. Parrot Analytics provides content and demand data to help brands optimize and monetize their content using metrics that matter. Let’s take a closer look at how demand data helps you make better content decisions in regards to “Inventing Anna.”
Content Valuation: The demand data for “Inventing Anna” shows that the show has 2.7 times the audience demand of the average Canadian TV show in the last 30 days, contributing significantly to the dollar value contribution of the show to a streaming platform. This information answers how much the show is worth, and how can we assess a TV series' ability to drive subscriptions and mitigate churn.
Programming Decisions: Demand data can inform programming decisions and scheduling times for a TV show. In the case of “Inventing Anna,” it has a good performance in Russia and the United States, which indicates a specific foreign market to target for this show.
Content Acquisition: Looking at the top 10 global markets where “Inventing Anna” is most in-demand reveals its success not only in Canada but also in other markets like the United States, China, the United Kingdom, France, and Australia. This information can help acquisition executives better understand the acquisition market for this show.
Distribution Decisions: The Parrot Pulse for “Inventing Anna” shows that its travelability is okay, which means the show has some potential to travel overseas, and it has outperformed the average TV show in all top 10 markets where it is most in-demand. This information can assist a content distributor or production company on deciding where to invest their advertising budget to share the show globally.
Insight into Viewership Trends: The data informs us that while audience demand is good, it decreased by 3.7% in November. Furthermore, by comparing the show's performance on a 1-year rolling basis vs. the last 30 days, the show has experienced a 23.9% increase of peak demand in the last month alone. This insight could inform the networks’ decision to invest more in promoting the show to reach new heights.
In conclusion, the performance of “Inventing Anna” in Canada and across global markets highlights the importance of analyzing demand data to make informed content decisions. Demand data is key to determining content valuation, programming decisions, content acquisition, distribution decisions, and insight into viewership trends that can help executives in making informed decisions to scale their content operations and increase ROI.
Inventing Anna's travelability to Canada in the last 30 days is 37%, which means that the audience demand for Inventing Anna is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Inventing Anna travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Inventing Anna is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inventing Anna, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Inventing Anna in Canada. We provide our partners with valuable TV series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.