The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in any segment of the industry, you are constantly looking to make informed content, acquisition, distribution, and programming decisions to ensure the continued success of your platform, network, or studio. Demand data has become an invaluable tool in this decision-making process.
Using the example of "Joe Pickett," a TV series that premiered in December 2021 and is currently airing in its second season in Canada, we can see how the analysis of audience demand data reveals insights that can inform your decisions.
Firstly, demand data allows you to assess the overall demand for a series, which enables you to determine its value and potential profitability. For "Joe Pickett," we see that it has 3.3 times the demand of the average TV show in Canada, meaning it is valued for the platform. However, it's worth noting that its demand has been decreasing recently, which should be taken into account when deciding on future investments in the series.
Secondly, you can use demand data to identify which markets the series is most popular in, allowing you to understand where it is likely to perform well and where it may need additional promotion. In this case, "Joe Pickett" has outperformed the average TV show demand in all of its top 10 global markets, with the United States being its top market.
Thirdly, audience demand data can help you identify the most popular genres to focus on, as well as what kind of content your current audience enjoys. In the case of "Joe Pickett," the drama genre seems to be resonating well with the audience in Canada, ranking at the 95.2th percentile in February.
Fourth, demand data can also help you make decisions about spin-offs or franchises. For "Joe Pickett," its franchisability is deemed okay, which indicates that there may be potential for developing spin-offs or franchises in the future.
Finally, demand data can inform programming decisions, such as the best release strategy for a show. For "Joe Pickett," the demand spiked in mid-February 2024 in Canada, and the series has good momentum and reach. This information could help inform decisions around when to release new episodes or develop a marketing campaign.
In conclusion, demand data is a powerful tool that can help entertainment executives across all segments of the industry make informed content, acquisition, distribution, and programming decisions. By analyzing audience demand data, executives can gain valuable insights into which titles are most popular, in which markets, and with which demographics. These insights can inform decisions around investment, programming, and marketing, ultimately resulting in a more successful and profitable platform, network, or studio.
Joe Pickett's travelability to Canada in the last 30 days is 46%, which means that the audience demand for Joe Pickett is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Joe Pickett travels internationally.
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Acquire the best shows from partners such as Spectrum Originals to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Joe Pickett), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Spectrum Originals‘s Joe Pickett is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Spectrum Originals and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Joe Pickett, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 2:51 a.m. PST using television demand content from Parrot Analytics for Joe Pickett in Canada. We provide our partners with valuable subscription-video-on-demand analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.