The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to rely on data to make informed decisions related to content acquisition, distribution, and programming. The recent performance of "Jungle Beat" in Canada can serve as an excellent example of how demand data can be used to make content-related decisions.
Firstly, audience demand for "Jungle Beat" is good with 3.0 times the audience demand of the average show in Canada over the last 30 days. You can use this data to determine the content valuation of this show and decide whether it is worth investing in. You can calculate the dollar value contribution of this title to any platform, in any region using Parrot Analytics' content valuation system based on demand data.
Second, you can use demand data to analyze the show's performance on different platforms. The Parrot Pulse for "Jungle Beat" provides insight into its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. For example, the demand for "Jungle Beat" in Canada was 70% of the demand in its country of origin, South Africa. You can use data about a show's travelability to decide on a release strategy and pricing for that show.
Third, comparing the show's performance on a 1-year rolling basis vs the last 30 days can provide actionable insights, such as the show's average demand on a rolling year basis being 2.4 times the average title, compared to 3.0 times the title average for the last 30 days. This indicates an increased popularity of the show, making it a good candidate for acquisition or investment.
Fourth, understanding the show's audience and comparing it to other popular shows can help with programming decisions. For example, "Jungle Beat" is in the family genre, with higher demand than 95.0% of all family titles in Canada. You can potentially use this information to attract new subscribers to a SVOD service by programming it alongside other family-oriented shows.
Finally, analyzing the show's performance across different global markets can provide valuable insights into where the show has the most demand. For example, "Jungle Beat" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. The United States is "Jungle Beat"'s number one market globally, with outstanding audience demand of 9.7x. You can use this data to make informed decisions about distributing or acquiring the show in different markets.
In conclusion, demand data can help entertainment executives make informed content-related decisions by providing insights into content valuation, platform-specific marginal revenue contribution, audience demand, sustainable growth, audience engagement, and market demand. Using data to analyze the performance of a show like "Jungle Beat" can provide valuable insights into how to make more informed decisions on content acquisition, distribution, and programming.
Jungle Beat's travelability to Canada in the last 30 days is 79%, which means that the audience demand for Jungle Beat is 79% of the demand in its country of origin, South Africa. Click through to another market to discover how well Jungle Beat travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SABC‘s Jungle Beat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SABC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jungle Beat, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Jungle Beat in Canada. We provide our partners with extensive content know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.