The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, content distributor, or entertainment talent agency, understanding the demand of your show and how it ranks among other competitors on the market is critical for making informed content decisions. In this context, let's take a look at the demand data analysis of "Jurassic World: Camp Cretaceous" in Canada for the month of March 2024 provided by Parrot Analytics.
One key use of demand data is content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service. "Jurassic World: Camp Cretaceous" has been performing well in Canada, with 3.0 times the audience demand of the average show in the country over the last 30 days. This level of demand for the show places it in the 8.6th percentile of all TV shows, indicating the show has a high dollar value contribution to the platform or TV network that broadcasts it. Additionally, demand for the show has been increasing recently, which signals positive momentum for the show and possibly an opportunity for its franchisability (or spin-off potential).
Another important use of demand data is to help with subscriber acquisition and retention. Demand helps understand which titles to buy or produce to acquire or retain subscribers. The analysis of "Jurassic World: Camp Cretaceous" shows that it ranks at the 92.6th percentile in the children genre, making it an attractive acquisition for SVOD platforms or TV networks targeting a younger audience. Knowing the top 10 global markets where a show is most in-demand can also help with acquisition decisions. Parrot Analytics shows that "Jurassic World: Camp Cretaceous" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand, including Russia, the United States, Italy, Canada, Bulgaria, Spain, France, Romania, and Australia.
Demand data can also help guide decisions concerning supply and demand. Analyzing the top 10 global markets where "Jurassic World: Camp Cretaceous" is most in-demand is indicative of what type of content exhibits opportunity to acquire or produce. The analysis shows that "Jurassic World: Camp Cretaceous" is in high demand in markets like Russia, the United States, Italy, and Canada, suggesting that producing or acquiring content that includes dinosaurs or adventure can be a smart procurement choice.
Furthermore, demand data powering Parrot Analytics' content valuation system enables you to calculate the ROI a specific title will bring for any given platform. When understanding how much to spend on content, executives can use this data to make informed decisions on how to allocate funds. Understanding how well a TV series is performing as an acquisition-driving title or churn-reducing title can help determine how much a platform should be investing in that TV series.
In summary, demand data is a powerful tool for informing content decisions. Whether you are a content distributor, TV executive, or entertainment talent agency, understanding the demand of a TV show and how it ranks among competitors can help you make more informed acquisition or production decisions. Similarly, knowing which markets the show is most in-demand can influence acquisition decisions. By leveraging demand data, executives can also gain insights into how to allocate their funds and make better-informed content decisions that will maximize audience reach, engagement and drive revenue growth.
Jurassic World: Camp Cretaceous's travelability to Canada in the last 30 days is 45%, which means that the audience demand for Jurassic World: Camp Cretaceous is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Jurassic World: Camp Cretaceous travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jurassic World: Camp Cretaceous), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Jurassic World: Camp Cretaceous is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jurassic World: Camp Cretaceous, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Jurassic World: Camp Cretaceous in Canada. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.