The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are no stranger to the importance of understanding audience demand when making critical content decisions. In particular, utilizing demand data can help inform your content valuation strategies, allowing you to better quantify the value of any title to your specific platform and understand how it compares to other titles in the market.
Let's explore how demand data for "Jury Duty" in Canada during February 2024 can be useful to various entertainment executives across the industry.
For content acquisition and distribution executives, demand data provides a valuable tool in identifying which titles have the potential to perform well on their platforms. For example, "Jury Duty" has achieved 5.1 times the average audience demand of all TV shows in Canada over the last 30 days, indicating that this title has a higher level of interest among Canadian audiences. While there has been a slight decrease in demand for the show over the last 90 days, "Jury Duty" remains in demand with higher demand than 96.7% of all comedy titles in Canada. Additionally, understanding the other shows that fans of "Jury Duty" also like, such as "Rick and Morty", "Ted Lasso" and "South Park", can provide insight into which genres and content styles are resonating with audiences, helping to inform future content investment decisions.
For programming executives, utilizing demand data can help with deciding which show should air, when it should air, and how it should be marketed. For example, during February 2024, audience demand for "Jury Duty" has decreased by 10.4% in Canada, indicating that the show might require additional marketing support to maintain its popularity. However, demand spiked in late February, which suggests that a focused marketing campaign could drive renewed interest in the show. As "Jury Duty" achieved 5.1 times the average audience demand of all TV shows in Canada over the last 30 days, this show could be slated in for prime-time viewing on the weekends, which might lead to an increase in demand.
For talent agency executives, understanding the audience demand for "Jury Duty" and similar shows can help identify new opportunities for clients, forecast future content trends, and craft programming strategies. Analyzing the show's global performance across six dimensions, the Parrot Pulse results reveal that "Jury Duty" had outstanding audience demand across all platforms globally. Furthermore, the show has good travelability, meaning there is potential for its international demand to increase significantly. This information can help executives better evaluate which talent is best suited for specific content genres or studios, which, in turn, could lead to better success rates for talent and production companies alike.
Finally, for TV production companies and studios, understanding audience demand is crucial for deciding which shows to produce and how to market them. For example, "Jury Duty" has performed outstandingly well in its home market of the United States, Canada, Australia, and China, among other regions. Understanding the regions where "Jury Duty" generates high demand is helpful, as it may help the studio decide its next steps with the title. The momentum of the show's growth is good, and it has good franchisability, meaning spin-off potential could be explored.
Overall, utilizing demand data can help entertainment executives make more informed content decisions that could have a direct impact on their bottom lines, industry standing, and ability to engage audiences globally.
Jury Duty's travelability to Canada in the last 30 days is 64%, which means that the audience demand for Jury Duty is 64% of the demand in its country of origin, United States. Click through to another market to discover how well Jury Duty travels internationally.
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Acquire the best shows from partners such as Freevee to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jury Duty), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Freevee‘s Jury Duty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freevee and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jury Duty, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:39 a.m. PST using global demand content analytics from Parrot Analytics for Jury Duty in Canada. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.