The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across the industry need to make decisions that will resonate with their audiences while providing a positive return on investment. Parrot Analytics' demand data provides executives with quantifiable insights that relate to content valuation, profit margins, consumer engagement, and industry trends. Let us use the example of "Justice League" to demonstrate how entertainment executives can use demand data to make informed decisions about content acquisition, distribution, and programming.
Content Valuation:
Understanding how to value content can be a challenging task for executives. Demand data offers a solution as it uncovers how popular a show is relative to the market average; in this case, "Justice League" has 3.3 times the audience demand of the average show in Canada, and only 8.6% of all TV shows achieve this level of demand. Further, demand for "Justice League" has been increasing recently, as its demand was 2.5 times the average over the last 90 days. By using Parrot Analytics' content valuation system, executives can estimate the dollar value of a title and its contribution to a platform or network, which helps determine if the show is worth acquiring or distributing in that market.
Acquisition Decisions:
When it comes to acquisition decisions, it is essential to know if a show has reached its peak or if audience demand for the show will grow in the coming months. Executives can leverage demand data to understand how viewership ebbs and flows over different periods and use that information to make better acquisition decisions. For example, "Justice League" dropped in its rank by 455 spots during February in Canada, indicating that its demand has decreased. However, it spiked in late February, which could imply an opportunity for acquisition in the near future.
Distribution Decisions:
In terms of distribution decisions, traveling a show to new markets can be risky if it doesn't have a proven track record. This is where measuring a show's travelability can help mitigate risk by quantifying a show's international demand relative to its home market. The travelability score for "Justice League" is okay, indicating it may not be the best show to travel, but it still has some international appeal to explore.
Programming Decisions:
Lastly, programming decisions. Understanding what content can maintain audience demand over time can help executives to decide which shows to produce or extend. "Justice League" has outstanding longevity, which means its audience demand has been maintained over time. Further, by examining the top ten global markets where "Justice League" has been in-demand over the last thirty days, the show is outperforming the demand of the average TV show (1x) in each market. Therefore, extending the show or developing spin-offs could prove to be a profitable programming decision.
In conclusion, executives across the entertainment industry can use Parrot Analytics' demand data to make informed content decisions for their respective companies. The insights provided by demand data help to mitigate risk, increase profit margins, and examine industry trends that can ultimately affect the success of their business.
Justice League's travelability to Canada in the last 30 days is 21%, which means that the audience demand for Justice League is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Justice League travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Justice League is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Justice League, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for Justice League in Canada. We provide our partners with smart television insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.