The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
OTT platforms and SVOD platforms are always looking for ways to make more informed content acquisition decisions, programming decisions, distribution decisions, and content valuation. To do this, they need a comprehensive understanding of the global demand for TV shows.
Parrot Analytics' demand data of Kiff for the month of November 2023 in Canada can provide executives in the entertainment industry with a deeper understanding of the show's popularity. They can take actions based on the analyzed data to make content acquisition and programming decisions.
Firstly, content valuation uses demand data to answer questions like "how much is my show worth?" or "what is the baseline value of a title?" Kiff's demand data for the last 30 days in Canada reveals that demand is good, with 2.1 times the audience demand of the average show in Canada, and has increased from its demand of 1.1 times the average over the last 90 days. Parrot Analytics' valuation system can calculate Kiff's economic valuation based on its global content demand and supply.
OTT and SVOD platforms can also use demand data to determine how much to spend on content. They can uncover under-monetized titles and estimate cannibalization of audiences if a title is available on multiple services. Demand can also help to value content and estimate the ROI a specific title can bring for any given platform.
Demand analytics help talent talent agencies with decisions concerning the supply & demand of talent in the TV industry. In Kiff's case, Parrot Analytics' analysis of fans of Kiff's also liking shows like "The Dragon Prince," "Summer Camp Island," and "Craig Of The Creek" can inform talent agencies, TV production companies, and studios about producing or acquiring content that is similar in genre or tone.
For OTT and SVOD platforms, demand data can inform subscriber retention and acquisition decisions. They can determine which titles to buy if they want to keep their current audience happy or to grow their audience.
The show's performance over a year provides valuable insights to executives at TV production companies or studios about the show's potential longevity. Parrot Analytics' longitudinal analysis of Kiff reveals that despite a poor measurement of longevity, its momentum is outstanding. This can guide networks and platforms about the pacing of its programming schedule.
Finally, demand data can answer questions about the potential audience for Kiff in other regions across the globe. Its travelability of "poor" means that it is not fulfilling its full potential outside of the US. This may encourage acquisition decisions on how the show could be adapted or marketed to appeal to non-US audiences.
In conclusion, Parrot Analytics' demand data of Kiff for the month of November 2023 in Canada can inform executives in the entertainment industry about popular content and potential future growth opportunities. It can aid in content acquisition, programming, distribution decisions, and content valuation. By understanding its performance across genres and countries, analyzing Kiff's demand data can help content producers and distributors tailor their strategies with certain audiences in mind, increasing their chances of success.
Kiff's travelability to Canada in the last 30 days is 14%, which means that the audience demand for Kiff is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Kiff travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney‘s Kiff is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kiff, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 8:54 a.m. PST using television demand datasets from Parrot Analytics for Kiff in Canada. We provide our partners with essential TV industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.