The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make more informed content, acquisition, and distribution decisions. In particular, Parrot Analytics can provide insights into content valuation, audience demand, taste clusters, global travelability, affinity analysis, franchiseability, momentum, reach, and longevity.
Let's take a look at how demand data can be applied to the TV series, "Kim Possible," in Canada during the month of February in 2024.
Firstly, the demand for "Kim Possible" is good, with 2.9 times the audience demand of the average show in Canada over the last 30 days. This level of demand is only achieved by 8.6% of all TV shows. While the demand for the show has been increasing recently, it has also decreased in Canada by 41.2% during February. "Kim Possible" achieved a peak rank of #1111 in Canada but dropped by 501 spots during February.
Secondly, audience demand for "Kim Possible" is higher than 94.1% of all comedy titles in Canada, making it a highly demanded comedy title in the region. Additionally, audience demand for similar TV shows such as "The Simpsons," "Family Guy," and "Bob's Burgers" indicates the preferences of the audience.
Furthermore, Parrot Analytics can measure the global performance of "Kim Possible" across six dimensions using the Parrot Pulse. This measures the show's worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. In "Kim Possible"'s case, demand for the show in Canada was 35% of the demand in its country of origin, the United States, indicating its travelability. The show's longevity is outstanding, while its momentum and franchisability are ok. Lastly, its reach is good, which can be used to attract new subscribers to the platform.
Comparing the performance of "Kim Possible" on a 1 year rolling basis vs the last 30 days reveals that the show's popularity increased during late February, despite fluctuations in its rank and demand. The show's average demand on a rolling basis was 1.6 times the average title, compared to 2.9 times the title average for the last 30 days, indicating an increase in popularity.
Finally, examining the top 10 global markets where "Kim Possible" is most in-demand reveals that the show is outperforming the demand of the average TV show in each of these markets, with the United States being the show's number one market globally.
Overall, demand data can help entertainment executives make informed strategic decisions concerning content acquisition, production, and distribution by providing insights into audience demand, trends, and patterns that can be used to optimize the decision-making process. By leveraging demand data, executives can quantify the value contribution of a title, evaluate its performance in different markets, optimize release strategies and pricing, uncover under-monetized titles, and make more informed content decisions that positively impact the bottom line.
Kim Possible's travelability to Canada in the last 30 days is 30%, which means that the audience demand for Kim Possible is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Kim Possible travels internationally.
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Acquire the best shows from partners such as Disney Channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kim Possible), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Channel by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Kim Possible is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kim Possible, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been amended on April 17, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Kim Possible in Canada. We provide our partners with deep content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.