The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "King Of The Hill" in Canada during February 2024 highlights various insights that can help entertainment executives make informed decisions. Firstly, the show's demand is good with 7.4 times the audience demand of an average show in Canada. This demand data is integral to content valuation and can be used to calculate the dollar value contribution of the show to any platform in Canada, for example, its marginal revenue contribution and how it drives engagement across the rest of the catalog.
This data also shows that fans of "King Of The Hill" are interested in other similar shows such as "Futurama," "The Simpsons," "Rick and Morty," "Bob's Burgers," and "South Park." This information can help entertainment executives understand audience preferences to make more informed content acquisition or distribution decisions.
Furthermore, the data on global demand for "King Of The Hill" shows that while it outperforms the demand of the average TV show in various countries, the U.S. is where it has the highest demand, which underscores how crucial it is for entertainment executives to invest in content that has demonstrated particular demand in targeted regions.
Entertainment executives can also identify travelability by examining the percentage of global demand for the show in specific countries. In this case, "King Of The Hill" had demand in Canada of 37% compared to the U.S, which indicates good travelability. This information can help entertainment executives assess which regions to target when distributing content.
Moreover, the analytics data also highlights the show's peak performance of 13.6 times the yearly average in demand. Over a 30-day period, this figure decreased to 9.8 times indicating a 27.7% decrease in popularity. This data can help executives determine when to release new content or schedule marketing campaigns.
In conclusion, demand data through analytics like Parrot provides immense benefits to the entertainment industry. It offers insights into audience preferences, content valuation, travelability, competitive benchmarking and franchise potential. These insights can help entertainment executives make informed content acquisition, distribution, and programming decisions and ultimately improve the likelihood of success for their platform or network.
King Of The Hill's travelability to Canada in the last 30 days is 35%, which means that the audience demand for King Of The Hill is 35% of the demand in its country of origin, United States. Click through to another market to discover how well King Of The Hill travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s King Of The Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for King Of The Hill, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 18, 2024, 12:42 p.m. PST using tv demand analytics from Parrot Analytics for King Of The Hill in Canada. We provide our partners with deep OTT insight to help them drive better and more informed content sales strategies. Contact us today to find out more.