The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data on "King Of The Hill" in Canada during March 2024 provides valuable insight to entertainment executives making content decisions. Firstly, despite the recent decrease in demand, the show's audience was 4.7 times greater than the average TV show in the country over the last 30 days, making it valuable content. In addition, the show ranked 96.8 in the family genre in March, indicating high demand compared to other family titles in Canada.
This information can help executives make informed decisions on content acquisition and production, knowing that "King Of The Hill" aligns with the audience's current demands. They can also use this data to value the show's content, which can help them determine how much to spend on it in the future.
Further, audience demand data reveals that the show outperforms the average TV show in each of the top ten global markets, including the United States, Germany, and Russia. Travelability, which quantifies a show's international demand relative to its home market, is good, indicating potential for global expansion in these markets.
The data also shows that the show's momentum, an evaluation of its pace of growth, is outstanding. These findings can guide executives in creating optimized release strategies and pricing, establishing accurate pre-release marketing campaigns, and determining the best platform for distributing the show.
Finally, comparing the show's performance over the last 30 days vs. a one-year rolling basis brings to light a 54.8% increase in peak demand, indicating the need for a refreshed marketing campaign to maintain popularity. By examining audience demand data points from Parrot Analytics, entertainment executives can make proactive decisions for their organizations that support content development, production, acquisition, distribution, and programming.
King Of The Hill's travelability to Canada in the last 30 days is 29%, which means that the audience demand for King Of The Hill is 29% of the demand in its country of origin, United States. Click through to another market to discover how well King Of The Hill travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as King Of The Hill.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as King Of The Hill from partners like FOX.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for King Of The Hill? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as King Of The Hill. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. King Of The Hill), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as King Of The Hill, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s King Of The Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for King Of The Hill, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for King Of The Hill in Canada. We provide our partners with valuable OTT competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.