The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, audience demand data on TV series like "Komi Can't Communicate" provides valuable insights for making more informed content decisions. As a content valuation tool, it helps executives to answer questions related to a TV series' worth, including its marginal revenue contribution, churn-reducing ability, potential ROI, and strategic value as an exclusive title for a streaming platform.
Furthermore, "Komi Can't Communicate" offers a great example of how to use demand data. In this case, the show has a demand level that is 6.8 times higher than the average TV show in Canada for the last 30 days. This data shows that this TV show is popular in Canada and is driving engagement across the rest of the catalog. Additionally, demand data reveals that Canada accounts for 58% of the show's global demand, indicating that this show is highly travelable and could perform well in other markets.
By examining audience demand data on a global scale, entertainment executives can identify which titles resonate in their market or on a global level. For example, executives can use demand data to identify market whitespaces and underserved genres, which can inform content acquisition and production strategies.
Moreover, analyzing fan affinity for specific TV series can help executives understand which elements of existing content fans like the most, and how an upcoming series or movie can be optimized for success. Studying audience demand data can help executives determine how much content is worth, what type of content exhibits opportunity to acquire or produce, and how to release new content optimally.
In the case of "Komi Can't Communicate," executives can use demand data to assess the show's longevity and momentum, which measures how well audience demand is maintained over time. Finally, executives can identify which platforms the show would be fit to distribute and in which countries, as well as benchmark its performance against other titles available on the market.
In conclusion, analyzing audience demand data can inform decision-making processes at all levels of the content distribution industry. By utilizing the insights provided by demand data with TV shows like "Komi Can't Communicate," executives can make informed and strategic decisions, leading to the creation of more engaging, popular, and profitable content.
Komi Can't Communicate's travelability to Canada in the last 30 days is 58%, which means that the audience demand for Komi Can't Communicate is 58% of the demand in its country of origin, Japan. Click through to another market to discover how well Komi Can't Communicate travels internationally.
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Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Komi Can't Communicate), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Komi Can't Communicate is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Komi Can't Communicate, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Komi Can't Communicate in Canada. We provide our partners with valuable media industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.