The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working for an OTT or SVOD platform or a TV financing company, demand data for "Kung Fu (2021)" in Canada in March 2024 can be helpful in making more informed content acquisition or programming decisions. The show has a good level of demand in Canada, with 2.9 times the audience demand compared to the average show in the country over the last 30 days.
Demand data can assist in determining content valuation or pricing. Parrot Analytics' content valuation system utilizes demand data to enable you to estimate how much a title is worth, determine the dollar value contribution of a title to a platform, or calculate the show's ROI. The content valuation system considers global content demand and supply to provide an economic valuation of content that can inform content acquisition decisions by providing a dollar amount of how much a show is worth to any service in any region.
If you work at a studio or TV production company, demand data can inform supply decisions by showcasing what type of content is in high demand in the market. In the case of "Kung Fu (2021)," one may appreciate the martial arts genre's popularity in Canada and choose to explore producing or acquiring similar content. The analysis of "Kung Fu (2021)"'s top 10 global markets with high demand may inform where to distribute the content.
If you are a TV series distributor or a linear network or pay TV network, demand data can be used to assess a TV series's ability to drive subscriptions and mitigate churn better. It would be useful to dive into this show's affinity analysis to determine the talent or brand that is attracting its audience. If you can identify the characteristics that make the show appealing to its audience, you can focus your marketing efforts to niche markets that will be attracted to similar content.
The longevity of a title is also important to consider. The demand for "Kung Fu (2021)" has been maintained at a good level over time, and this piece of information may inform programming or licensing deals for shows with high potential for longevity.
The article also indicates that the show's demand increased by 6.1% in March in Canada. This shows that demand can spike in a particular period, which is valuable to know when scheduling promotions or paid advertising campaigns.
To conclude, for a TV executive or a talent agency, studying demand data is essential in making more informed decisions when it comes to making content available on a service or distributing it. Demand data informs content valuation, production, acquisition, marketing, retention, and acquisition strategies for a company.
Kung Fu (2021)'s travelability to Canada in the last 30 days is 49%, which means that the audience demand for Kung Fu (2021) is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Kung Fu (2021) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kung Fu (2021), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:03 p.m. PST using tv demand datasets from Parrot Analytics for Kung Fu (2021) in Canada. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.