The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics has the ability to provide entertainment executives with valuable insights by using demand data to make informed content and acquisition decisions. The analysis provided for "Late Night With Seth Meyers" in Canada during March 2024 serves as an excellent example of how demand data can be used to assess the performance of a TV show.
Firstly, demand data can be used to determine how much a show is worth and to reveal the dollar value contribution of any title to any platform in any region. Parrot Analytics content valuation system is powered by global content demand and supply. By using demand data, you can determine the platform-specific marginal revenue contribution of a title and its ability to drive engagement across the rest of the catalog. You can also calculate the return on investment (ROI) a specific title will bring for any given platform.
Secondly, demand data makes it possible to assess the global appeal of a TV series, particularly if your goal is to expand internationally. Based on the demand data for "Late Night With Seth Meyers" in Canada, it has a high demand compared to the average title in the variety genre. Other top-ranking markets for the show include the United States, Germany, France, the United Kingdom, Sweden, Netherlands, Hungary, and China. This information can guide distribution strategies.
Thirdly, demand data can be used to inform decisions on audience retention and growth. It is important to determine which shows should be bought in order to keep subscribers happy and attract new ones. The complementary shows listed alongside "Late Night With Seth Meyers" should be analyzed to inform decisions about acquiring or producing similar content.
Fourthly, demand data can inform pricing strategies and help evaluate the success of pre and post-release marketing campaigns. With this analysis, we see that demand for "Late Night With Seth Meyers" has decreased in Canada by 91.8% during March. This information can be used to evaluate the achievement of any marketing campaign during this period.
Finally, demand data allows executives to compare their content against other titles available in the market and to make informed decisions regarding strategic partnership and talent recruitment. Specifically, it enables producers to quantify taste clusters and identify popular genres, which can inform casting decisions and location scouting.
In conclusion, demand data is a powerful tool that can help entertainment executives make informed content, acquisition, and distribution decisions. The analysis of "Late Night With Seth Meyers" provides a clear example of how demand data can be used to inform decisions in content valuation, global expansion, audience retention, pricing, marketing, and talent acquisition. Demand Data is an excellent first step for entertainment executives seeking to make data-driven decisions that could lead to greater success in the entertainment industry.
Late Night With Seth Meyers's travelability to Canada in the last 30 days is 26%, which means that the audience demand for Late Night With Seth Meyers is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Late Night With Seth Meyers travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Late Night With Seth Meyers), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Late Night With Seth Meyers, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Late Night With Seth Meyers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Late Night With Seth Meyers, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for Late Night With Seth Meyers in Canada. We provide our partners with extensive subscription-video-on-demand capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.