The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is critical when making informed content decisions. For instance, let's use "LEGO Jurassic World: Legend Of Isla Nublar" as an example to explain how demand data can be used in our strategic decision making process. The CBC Kids show has 2.1 times the audience demand of the average show in Canada over the last 30 days, indicating that audience demand for the show is good. However, the show's recent demand has been decreasing, highlighting that we should pay close attention to its performance moving forward.
Our audience demand data also gives us insight into the show's performance across different genres. For instance, the show ranks at the 92.9th percentile in the family genre in February, indicating that the show's demand is higher than 92.9% of all family titles in Canada. This data can assist programmers in the acquisition of similar content that has already been proven to resonate with the family audience.
Moreover, the Parrot Pulse data can be used to quantify the show's performance across six dimensions. Travelability appears to be the weak spot for the show, while longevity and momentum are doing well. Additionally, the show's reach and franchisability are poor, which may indicate that it may not be the best candidate for future spin-offs or spin-offs. However, the show has maintained its audience demand well over time, and this information can be valuable in making decisions about how to handle the show in the years to come.
By examining the top ten global markets where the show is most in-demand over the last 30 days, we find that "LEGO Jurassic World: Legend Of Isla Nublar" outperforms the average TV show in every market by a considerable margin. As a result, we can consider taking advantage of its popularity in these regions to increase our market share. For instance, given that Canada is "LEGO Jurassic World: Legend Of Isla Nublar"'s number one market globally, we can consider experimenting with time slots and programming schedules to capitalize on the show's existing popularity.
Finally, understanding audience demand can be fundamental to content valuation. By using our Parrot Analytics content valuation system, we can provide an economic valuation of the show based on global content demand and supply. This tool can give media executives insights into how much a title is worth, its ability to drive subscriptions and mitigate churn, and its marginal revenue contribution to the platform. Thus, executives can use this information to determine how much to spend on content acquisition, optimize their release strategies, and better understand which titles can yield a more significant impact on the bottom line.
This is LEGO Jurassic World: Legend Of Isla Nublar's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well LEGO Jurassic World: Legend Of Isla Nublar travels internationally.
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Acquire the best shows from partners such as Family Channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. LEGO Jurassic World: Legend Of Isla Nublar), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Family Channel by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as LEGO Jurassic World: Legend Of Isla Nublar, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Family Channel‘s LEGO Jurassic World: Legend Of Isla Nublar is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Family Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for LEGO Jurassic World: Legend Of Isla Nublar, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for LEGO Jurassic World: Legend Of Isla Nublar in Canada. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.