The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you making the best possible content decisions for your OTT or SVOD platform or TV network? Parrot Analytics' demand data can provide you with valuable insights to help you make informed decisions.
One of the most significant advantages of Parrot Analytics' demand data is its ability to inform content valuation. By understanding how much your content is worth, you can determine how much to spend on acquisitions. For example, analyzing the performance of "Leverage" in Canada can show you how much to spend on this show. It has 2.2 times the audience demand of the average show in Canada over the last 30 days, indicating good demand. Only 8.6% of all TV shows have this level of demand, which is a positive sign. In addition, other valuable insights have been obtained, such as "Leverage" achieving ninth place in the drama genre, indicating high demand and a 46.5% increased popularity in the last 30 days, and an 18.9% growth in audience demand in Canada in March 2024.
Demand data can help inform decisions regarding content acquisition, by answering questions such as which content exhibits opportunity to acquire or produce. By understanding which shows people are currently interested in, you can make more informed decisions about new content. In this case, "Leverage" outperforms the demand of the average TV show across the world over the past 30 days, indicating that it could be a good choice for acquisition and distribution.
Understanding the travelability of a show can also inform your acquisition or distribution decisions. "Leverage" has good worldwide audience demand across all platforms, with okay travelability. This means that it has some international appeal, but may not be as popular outside of its home market, the United States. Therefore, if you are looking to distribute "Leverage" globally, you may want to focus on increasing its appeal in international markets.
Demand data is also valuable when it comes to understanding audience retention and acquisition. In the case of "Leverage," examining the top 10 global markets where "Leverage" is most in-demand over the past 30 days, we find that the TV series outperforms the demand of the average TV show in each of these markets. This can indicate that if you acquire or distribute "Leverage" within these markets, you may be able to successfully retain your current audience or acquire new viewers.
Finally, demand data is instrumental in franchise and spin-off potential for a show. For "Leverage," its franchisability score is okay, indicating some potential for spinoffs or franchises. You may want to consider which aspects of the show have the most demand, in order to create a successful spinoff.
Using demand data to be strategic around your acquisition, distribution, and content decisions can give you the edge you need to succeed in this highly competitive industry.
Leverage's travelability to Canada in the last 30 days is 37%, which means that the audience demand for Leverage is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Leverage travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. tnt, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as tnt to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Leverage), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tnt by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Leverage, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Leverage is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Leverage, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Leverage in Canada. We provide our partners with comprehensive content insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.