The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are a variety of decisions you need to make when it comes to content acquisition, distribution, programming, and overall content strategy. Fortunately, Parrot Analytics provides a powerful tool in the form of demand data, which can help you make more informed decisions in all of these areas.
Looking at the example of "Lexx," we can see how demand data can be used to gain insights into the audience reception of a show, as well as its potential value and performance in different markets. For instance:
- Content valuation: You can use demand data to help assess the value of a show, such as by estimating how much a show is worth to a particular platform or how much it might contribute to a platform's revenue. For example, the fact that "Lexx" has 2.1 times the audience demand of the average show in Canada over the last 30 days indicates that it has good demand, which could translate into higher value.
- Acquisition decisions: Knowing that "Lexx" has been increasing in demand recently can help you assess its potential performance and growth in the future. You can also look at the show's genre and other similar titles that fans of "Lexx" are interested in to help identify new content acquisition opportunities.
- Programming decisions: The fact that "Lexx" has higher demand than 93.4% of all drama titles in Canada suggests that it could perform well in a drama-focused programming block or lineup. You can also use the show's demand data to help determine the best release strategy and pricing for the show, such as by targeting certain markets where the show has the highest demand.
- Distribution decisions: Understanding which regions are most in-demand for "Lexx" (such as Canada and the United States) can help you make decisions about where to distribute the show and which platforms to target. Additionally, assessing the show's travelability and reach can help you identify untapped global markets where the show may perform well.
- Overall content strategy: Looking at how "Lexx" is performing on a rolling year basis vs. the last 30 days can help you assess trends in audience interest and engagement, and adjust your content strategy accordingly.
Ultimately, demand data is a powerful tool for entertainment executives across the industry. Whether you're looking to make content acquisition decisions, assess the performance of existing content, or develop a new content strategy, demand data from Parrot Analytics can help you make more informed decisions and stay ahead of the competition.
This is Lexx's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lexx travels internationally.
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Acquire the best shows from partners such as Space to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lexx), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lexx, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Space‘s Lexx is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Space and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lexx, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 3:41 a.m. PST using global television demand analytics from Parrot Analytics for Lexx in Canada. We provide our partners with extensive television industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.