The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making content, acquisition, distribution, and programming decisions are crucial to your success in the industry. Therefore, understanding the demand for your content is vital, and exploiting demand data can help you make more informed decisions. To illustrate how demand data can help inform these decisions, we can look at the performance of "Loki" in February 2024 in Canada.
Firstly, the demand data can be used to assess the value of the content. It is evident that demand for "Loki" when compared to the average show in Canada is outstanding, with 16.5 times the audience demand. By using Parrot Analytics' content valuation system, the executives can estimate the dollar value contribution of "Loki" to their platform or any other platform in any region. Based on this data, executives can determine how much to spend on content and evaluate how much an entire library of content is worth. For instance, a high demand title like "Loki" can be considered a valuable asset and a strategic one for any streaming platform.
Also, by analyzing the metadata, it is evident that "Loki" has high longevity, with outstanding audience demand maintained over time. This feature makes it a smart investment for any financing company or studio, as it is likely to continue generating revenue for a longer period. Such a trend would also appeal to audiences and reduce churn.
Furthermore, assessing the show's performance against others in the drama genre in Canada enables executives to make strategic content decisions on acquisitions or production. For instance, "Loki" ranks at the 99.8th percentile of all drama titles, meaning it has higher demand than 99.8% of all drama titles in Canada. This data may influence a production company when choosing which drama genre to adopt or indicate which titles to acquire.
Another way the data can be exploited is by analyzing the top 10 global markets demanding "Loki" and assess the viability of travelability. For instance, the United States tops the list globally, with an outstanding audience demand of 17.4 times the average. In contrast, Russia comes second, with an outstanding demand, followed by the United Kingdom, Brazil, China, Canada, Germany, France, and the Philippines. This data enables executives to identify markets with higher demand for the show and invest accordingly.
Also, the executives can use demand data to optimize their pre-release marketing strategies effectively. By examining when demand spikes occurred, executives can optimize their marketing campaigns to gain more significant traction with their targeted audience.
In conclusion, leveraging demand data to inform decision-making processes is vital for entertainment executives. The data helps to determine the content's overall value, makes strategic decisions on content acquisitions or production, identify markets with higher demand, and optimize pre-release marketing strategies. Therefore, by using tools like Parrot Analytics, executives can exploit demand data, which can assist in making more informed content decisions to achieve commercial success in the entertainment industry.
Loki's travelability to Canada in the last 30 days is 59%, which means that the audience demand for Loki is 59% of the demand in its country of origin, United States. Click through to another market to discover how well Loki travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Loki.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Loki from partners like Disney+.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Loki? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Loki. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Loki), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Loki, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Loki is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Loki, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 7:36 a.m. PST using global demand data from Parrot Analytics for Loki in Canada. We provide our partners with smart subscription-video-on-demand analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.