The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about content valuation, acquisition, distribution, and programming decisions. In this context, let's look at how demand data for "Looney Tunes Cartoons" can help you in these areas.
Content Valuation:
Content valuation is a method of using demand data to determine the worth of TV shows. Based on current data for Looney Tunes Cartoons, it can be concluded that the show has good demand in Canada, with 7.0 times more audience demand than the average show. With this level of demand, the show can be considered a strategic asset for a streaming platform or any other linear network. Demand data can also be used to assess the baseline value of a title and to estimate the value of exclusivity.
Acquisition:
If you are looking to acquire "Looney Tunes Cartoons," demand data can help you understand the show's popularity. The show has been performing well in Canada, with its demand increasing by 30.5% in March. By examining the top 10 global markets where the show has the most demand, you can determine which regions are most interested in the series. The United States is the top market, with demand reaching 7 times more than the title average. Moreover, the show is doing quite well in other regions like the Netherlands, Romania, Australia, the United Kingdom, Israel, Norway, and Germany.
Distribution and Programming:
Demand data of "Looney Tunes Cartoons" can help executives make decisions about distribution deals and programming strategies. The show has good demand in Canada, according to the last month's data, and it increased in rank by 207 spots during March. Demand spiked in late March, indicating a potential opportunity to promote and capitalize on the show's momentum. The demand data also shows that the show has higher demand than 97.9% of all family titles in Canada, which further strengthens your programming decisions for family content in this region.
The Parrot Pulse for "Looney Tunes Cartoons" also provides an independent measure of its global performance, through dimensions such as travelability, longevity, momentum, franchisability, and reach. With strong performance across dimensions such as momentum, reach, and longevity, "Looney Tunes Cartoons" can be considered a valuable show for any potential distribution or programming strategies.
In conclusion, demand data can be crucial in helping entertainment executives to make more informed decisions about content valuation, acquisition, distribution, and programming strategies. Through the example of "Looney Tunes Cartoons," we have seen how demand data can help you assess a title's popularity, target specific regions, capitalize on momentum, and strengthen programming decisions.
Looney Tunes Cartoons's travelability to Canada in the last 30 days is 66%, which means that the audience demand for Looney Tunes Cartoons is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Looney Tunes Cartoons travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Looney Tunes Cartoons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Looney Tunes Cartoons, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global tv demand datasets from Parrot Analytics for Looney Tunes Cartoons in Canada. We provide our partners with far-reaching entertainment industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.