The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can help entertainment executives working at any level of the content creation or distribution ecosystem make more informed decisions. We can see how demand data can help with content valuation, acquisition decisions, programming decisions, and distribution decisions by looking at the example of the VH1 reality show "Love & Hip Hop: Atlanta," which has been analyzed over the course of March 2024 in Canada using Parrot Analytics' comprehensive demand measurement system.
Content Valuation is one of the primary applications of demand data and content analysis. Companies can use demand data to value their content and maximize their ROI. In the case of "Love & Hip Hop: Atlanta," we can see that the show has 2.7 times the audience demand of the average show in Canada over the last 30 days, indicating that the show is valuable to the Canadian market. This value can inform decisions about where and how to distribute the show, and how to price it.
Acquisition Decisions are also influenced by demand data, as it can help entertainment executives to acquire content that resonates with audiences, and fill gaps in their programming lineup. For instance, executives looking to expand their music genre offerings can see that "Love & Hip Hop: Atlanta" performs at the 96th percentile of music titles in Canada, indicating strong potential for success in this genre. They can also use demand data to identify similar shows that fans of "Love & Hip Hop: Atlanta" enjoy. This information can inform decisions about what other shows to acquire or create in order to expand the genre.
Programming Decisions can be made more effectively with demand data. Entertainment executives can identify which shows are popular in specific markets and demographics, and adjust their programming accordingly. For example, demand data for "Love & Hip Hop: Atlanta" shows that the show is in the 96th percentile of music titles in Canada. This information can inform future decisions about programming music-related shows, as well as other content that might appeal to the audiences who enjoy the music genre.
Distribution Decisions benefit from demand data because it can help to identify which platforms and markets are most receptive to specific content. Executives can use demand data to inform distribution decisions, and focus their efforts on the areas that are most likely to yield a high ROI. The travelability metric is a key tool in this endeavor, as it quantifies a show's international demand relative to its home market. This is especially relevant for "Love & Hip Hop: Atlanta," which has audience demand in Canada that is 31% of its US demand, indicating better distribution opportunities across the border.
In conclusion, the demand data for "Love & Hip Hop: Atlanta" in March 2024 highlights the importance of leveraging global audience demand across a variety of applications in the entertainment industry. Available data can help decision-makers to optimize content valuation, acquisition decisions, programming decisions, and distribution decisions. Parrot Analytics' global content demand and supply data is valuable, as it provides a comprehensive look at how shows perform relative to others in their genre, across markets, and over time. This data-driven approach can help entertainment executives working across various sectors of the industry make informed decisions, minimize risk, and maximize ROI.
Love & Hip Hop: Atlanta's travelability to Canada in the last 30 days is 49%, which means that the audience demand for Love & Hip Hop: Atlanta is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Love & Hip Hop: Atlanta travels internationally.
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Acquire the best shows from partners such as VH1 to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love & Hip Hop: Atlanta), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular VH1‘s Love & Hip Hop: Atlanta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for VH1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love & Hip Hop: Atlanta, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Celebrity Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Love & Hip Hop: Atlanta in Canada. We provide our partners with meaningful media industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.