The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking for ways to improve your content decisions? In this article, we will show you how demand data can help you make more informed decisions. We’ll use the example of "Love Is Blind", a TV show with exceptional demand in Canada.
Content Valuation: Based on the demand data, we can determine the value of "Love Is Blind" in the Canada market. Its demand is 17.8 times the audience average for the last 30 days. Only 2.7% of all TV shows have this level of demand. This insight can help content executives determine how much to spend on acquiring "Love Is Blind" for their platform.
Travelability: Travelability is an indicator of a show's international demand relative to its home market. The demand for "Love Is Blind" in Canada was 61% of the demand in the US. This global insight can be useful for executives who want to expand their platform's presence in new markets.
Franchisability: The Parrot Pulse report can provide an independent measure of a show's performance across six dimensions, including franchisability. For "Love Is Blind", its franchisability (spin-off potential) is okay. This can be useful for TV production companies and studios who want to monetize a TV show beyond its original format by creating spin-offs or franchises.
Programming Decisions: Demand data can also help with programming decisions for linear networks and pay TV networks. By analyzing how "Love Is Blind" compares with other romance titles, executives can assess the popularity of romance as a genre for their network. Moreover, the Parrot Pulse report highlights the reach of a show, which indicates the number of people expressing demand for a show. In the case of "Love Is Blind", the reach dimension is okay, which means that the show may attract new subscribers to the platform.
Acquisition Decisions: For entertainment talent agencies and content distributors, comparing "Love Is Blind's" demand to similar shows can help agents determine which shows their clients should be targeting to star in. In this case, fans of "Love Is Blind" also like "90 Day Fiancé" and "RuPaul's Drag Race", which could help executives identify similar titles to pursue.
These are just a few examples of how demand data can help with content, acquisition, and programming decisions. By leveraging demand data of a show like "Love Is Blind", entertainment executives can make more informed decisions to improve their platform's performance, expand their presence in new markets, and optimize their content's performance.
Love Is Blind's travelability to Canada in the last 30 days is 66%, which means that the audience demand for Love Is Blind is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Love Is Blind travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love Is Blind), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Love Is Blind, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love Is Blind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Is Blind, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for Love Is Blind in Canada. We provide our partners with smart OTT competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.