The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide the necessary insights for making more informed content decisions and ultimately drive more revenue for your platform or TV network. The case of "Love Island UK" for the month of August 2023 in Canada is an excellent example of how demand data can help inform critical decisions.
One of the main questions that demand data can answer is, "how much the series is worth?" Demand data enables an entertainment executive to examine how valuable a show is to their platform, network or company. In the case of "Love Island UK," demand data shows that it has 13.6 times the audience demand of the average show in Canada over the last 30 days, indicating that this show has massive value for platforms looking to acquire or feature reality dating programs on their channels.
Another critical question to be answered is what type(s) of content exhibit opportunities to acquire or produce? By examining which shows and genres are popular with audiences, an executive can decide what content to acquire or produce. In the case of "Love Island UK," the data reveals that reality dating shows have high demand in Canada. Entertainment decision-makers can use this insight to acquire more reality dating shows for their platform to cater to their audience needs.
Using demand data can also help with subscriber retention. Entertainment decision-makers can use demand data to decide which shows to buy to keep their existing audience happy. As demand for "Love Island UK" has been declining in Canada, executives can investigate the reasons why and make the necessary adjustments to retain their audiences.
Demand data is also an essential tool in programming decisions. For instance, through demand data, entertainment executives can determine how popular their show is relative to the market average and what shows are resonating with their current audience. This knowledge allows an executive to improve programming decisions and, in turn, boost viewer engagement.
Finally, demand data is critical in determining the value of catalog content for any streaming service. With its outstanding demand in Canada, platform executives and TV network decision-makers can examine the demand data of "Love Island UK" to determine whether adding the show to their content library will increase engagement and retain customers.
To sum up, demand data from Parrot Analytics is a vital tool for entertainment executives looking to make more informed content decisions. By using demand data analysis of shows like "Love Island UK" in Canada, the platform and TV network executives can gain deep insights into audience demand. This knowledge, in turn, can boost revenue, subscriber growth and bring a competitive edge to the entertainment industry.
Love Island UK's travelability to Canada in the last 30 days is 68%, which means that the audience demand for Love Island UK is 68% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Love Island UK travels internationally.
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Acquire the best shows from partners such as ITV2 to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love Island UK), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV2 by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Love Island UK, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV2‘s Love Island UK is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Island UK, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Oct. 2, 2023, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Love Island UK in Canada. We provide our partners with valuable TV expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.