The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, many factors come into play when deciding on content or programming decisions. However, with the rise of streaming platforms and OTT services, understanding audience demand has become critical in making informed decisions. Parrot Analytics provides global demand data that can be used to make better content, acquisition, distribution or programming decisions.
Analyzing the audience demand for "Lucifer" in March 2024 in Canada is a great example of how Parrot Analytics' demand data can be harnessed to make informed content and programming decisions. "Lucifer" is a TV series that was aired from 2016 to 2021, comprising 93 episodes over six seasons. During the last 30 days in Canada, the Parrot Analytics demand data shows that "Lucifer" had 11.1 times the audience demand of the average TV show in Canada, indicating outstanding demand.
Understanding the baseline value of a title is crucial when considering content financing. With Parrot Analytics' content valuation system, entertainment companies can estimate the ROI of a specific title and understand its value to any given platform. The system is based on global content demand and supply, enabling content companies to estimate how much they should spend on content and predict how much revenue a specific title can bring to their platform.
Parrot Analytics' demand data powers "Lucifer's" content valuation and reveals its dollar value contribution to any platform in Canada. The unusually high demand for "Lucifer" confirms that this series is potentially a strategic asset for any streaming platform that chooses to offer it, making it a strong acquisition candidate.
The data also shows that "Lucifer" has potential to drive subscriptions and mitigate churn if offered as exclusive content on any streaming platform, as demand allows content companies to measure the potential impact of a specific title. Demand data can also help identify under-monetized titles and find the best performing titles that generate subscriber retention and growth.
Understanding the performance of related TV series can help to identify content similarities, allowing content decision-makers to optimize planning, targeting, and marketing strategies. According to the demand data, popular series that are similar to "Lucifer" in Canada include "The Mandalorian," "Loki," and "The Witcher," among others.
Parrot Analytics demand data is not only applicable to individual series but can also be used for library content. Understanding the demand for different content genres can help distributors maximize distribution plans according to genre preferences. For example, in terms of specific genres that "Lucifer" falls under, it has exceptional demand in the drama genre in Canada.
In conclusion, Parrot Analytics' demand data is a valuable tool that can guide content, acquisition, distribution, and programming decisions. The data reveals how content is performing and provides insights on audience preferences that can help content companies make data-driven decisions. As in the case of "Lucifer" in Canada, understanding audience demand is a crucial part of content valuation and in building a strategic acquisition and programming plan.
Lucifer's travelability to Canada in the last 30 days is 35%, which means that the audience demand for Lucifer is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Lucifer travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Lucifer from partners like Netflix.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Lucifer? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Lucifer. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lucifer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lucifer, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lucifer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Lucifer also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lucifer, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Lucifer in Canada. We provide our partners with essential TV industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.
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