The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, it is essential to make data-driven decisions to optimize the content acquisition and distribution strategy. Parrot Analytics provides various tools to understand audience demand, which is an excellent way to gauge the popularity of a TV show and make informed decisions around programming, acquisition, or distribution.
For instance, let us examine the recent demand trends for "Mairimashita! Iruma-kun" in Canada. Over the last 30 days, the show has achieved 2.5 times the audience demand of the average show in Canada. Only 8.6% of all TV shows have this level of demand. Furthermore, the demand of the title has been steadily increasing in the past few weeks. These metrics indicate that "Mairimashita! Iruma-kun" is highly popular among the Canadian audiences and can be considered a valuable asset for anyone who wants to acquire or distribute content in this region.
Demand data can also help executives evaluate the global appeal of a title. For instance, "Mairimashita! Iruma-kun" has excellent demand in most of the top markets, with Sweden being the most popular market globally. Parrot Analytics measures six dimensions of viewership (pulse) to provide an independent measure of a show's global performance. "Mairimashita! Iruma-kun" has good demand across all platforms worldwide, performs well in terms of longevity and momentum, whereas it has an okay reach and franchisability.
Furthermore, Parrot Analytics' demand measurement tools help TV executives assess the marketing and distribution strategy. For instance, understanding the show's audience demand over a specific period in comparison to its long-term demand can show how effective recent marketing campaigns are. In the case of "Mairimashita! Iruma-kun," although the show's average demand on a rolling year basis is 1.9 times the average title, its demand peaked at 4.7 times the average during March 2024, indicating a successful marketing campaign.
Demand data can also help executives make informed decisions around content acquisition and distribution. For instance, other shows that fans of "Mairimashita! Iruma-kun" also like, such as "Overlord" or "Heion Sedai No Idaten-tachi," can indicate which titles to acquire. At the same time, understanding the demand-spikes and -dips can help to optimize distribution, such as releasing new episodes or promoting the show in areas where demand is high.
Finally, using demand data to value content can offer significant benefits. Parrot Analytics' content valuation system, based on global content demand, can help to determine a series' dollar value contribution to any platform, in any region. It can also estimate the baseline value of a title, calculate the ROI a specific title would bring to a given platform, and much more. For "Mairimashita! Iruma-kun," strong demand indicates that the title can drive high returns and offers an excellent value proposition for TV executives looking to acquire or distribute content in Canada or other markets.
Mairimashita! Iruma-kun (魔入りました!入間くん)'s travelability to Canada in the last 30 days is 36%, which means that the audience demand for Mairimashita! Iruma-kun (魔入りました!入間くん) is 36% of the demand in its country of origin, Japan. Click through to another market to discover how well Mairimashita! Iruma-kun (魔入りました!入間くん) travels internationally.
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Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from NHK by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mairimashita! Iruma-kun (魔入りました!入間くん). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NHK to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mairimashita! Iruma-kun (魔入りました!入間くん)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NHK by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular NHK‘s Mairimashita! Iruma-kun (魔入りました!入間くん) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NHK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mairimashita! Iruma-kun (魔入りました!入間くん), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for Mairimashita! Iruma-kun (魔入りました!入間くん) in Canada. We provide our partners with comprehensive content workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.