The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide valuable insights for making informed content, acquisition, distribution, and programming decisions. For example, taking "Marvel's Guardians Of The Galaxy" as an example, examining its audience demand in Canada for March 2024 reveals key insights that can be useful in various decision-making processes.
Firstly, demand data can help with content valuation. Using Parrot Analytics' content valuation system, we can determine how much "Marvel's Guardians Of The Galaxy" is worth through global content demand and supply. We can reveal the dollar value contribution of this title to any platform in any region. We can also assess the TV series' ability to drive subscriptions and mitigate churn using demand data.
Secondly, demand data can help determine which type(s) of content exhibit opportunities for acquisition or production. In this case, comparing "Marvel's Guardians Of The Galaxy" to other comedy titles in Canada, we find that its demand is in the 94.3th percentile, indicating it has higher demand than 94.3% of all comedy titles in Canada.
Furthermore, examining the top 10 global markets where "Marvel's Guardians Of The Galaxy" is most in-demand over the last 30 days can provide insights into which regions should be the focus of content distribution. From this analysis, we find that the United States is the number one market for "Marvel's Guardians Of The Galaxy." Its demand here is 3.7x, indicating good audience demand. Comparing this to other markets around the world can highlight other regions that may be promising for content distribution.
Demand data can be particularly helpful in making decisions around programming choices, such as which titles to buy to keep current audiences satisfied or which titles to buy to attract new subscribers. In this case, examining the demand for "Marvel's Guardians Of The Galaxy" in Canada reveals that it has good audience demand, which can be useful in determining whether to continue acquiring or streaming this title.
Finally, demand data can also be used to inform pre-release marketing strategies and to assess the effectiveness of marketing campaigns post-release. In the case of "Marvel's Guardians Of The Galaxy," examining its momentum over time can provide insights into how well its marketing campaigns are performing and whether they are on track to achieve success.
Overall, demand data is a powerful tool that can help entertainment executives make more informed decisions around content, acquisition, distribution, and programming choices. By leveraging the insights provided by demand data, executives can maximize ROI and ensure they are providing their audiences with the content they want to see.
Marvel's Guardians Of The Galaxy's travelability to Canada in the last 30 days is 67%, which means that the audience demand for Marvel's Guardians Of The Galaxy is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Guardians Of The Galaxy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney XD, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Marvel's Guardians Of The Galaxy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Marvel's Guardians Of The Galaxy from partners like Disney XD.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Marvel's Guardians Of The Galaxy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney XD to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney XD by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Marvel's Guardians Of The Galaxy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney XD to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Guardians Of The Galaxy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney XD by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Marvel's Guardians Of The Galaxy, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Marvel's Guardians Of The Galaxy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Guardians Of The Galaxy, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Marvel's Guardians Of The Galaxy in Canada. We provide our partners with smart SVOD insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.