The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across various platforms can use demand data to help them make informed decisions on content acquisition, distribution, programming, and content valuation. Here's an analysis of "Marvel's Jessica Jones" for February 2024 in Canada, to demonstrate how demand data can aid in making informed content decisions.
Firstly, content valuation uses demand data to evaluate the dollar value contribution of the title to any platform or region. Using demand data, execs can calculate the ROI a particular title would bring to a platform and assess its ability to drive subscriptions and reduce churn. Based on an analysis of the show's demand data, "Marvel's Jessica Jones" has good demand in Canada, compared to only 8.6% of all TV shows. The demand for the show has also been increasing recently, which is a positive indication for the executives.
Demand data can also help execs determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and can reveal a title's baseline value and how much of its value is driven by demand for its stars. From the analysis, we can see that the show has relatively high demand in Canada and ranks in the 97.4th percentile in the drama genre for February 2024.
Furthermore, demand data can be used to determine the best release strategy and pricing for a show. Since demand spiked in late February 2024 for "Marvel's Jessica Jones" in Canada, executives can strategize how to leverage this peak demand for their benefit, and plan optimal release timings and pricing to capitalize on the show's popularity.
Demand data is also useful in informing acquisition decisions and discovering under-monetized titles. Entertainment companies can use demand data to identify the type of content that exhibits an opportunity to acquire or produce. Additionally, they can find new opportunity markets for content distribution and uncover under-monetized titles.
Using affinity analysis powered by global demand data, executives can also identify and leverage the best talent and brands to expand their audience and acquire or retain subscribers. The analysis shows that "Marvel's Jessica Jones" fans are also interested in similar Marvel shows and popular TV shows like "The Simpsons," "Moon Knight," and "Loki." Knowing this information can help executives create synergies and boost the popularity of their content.
Lastly, the multiple dimensions of Parrot Analytics demand data can help executives to track the performance of their content and identify trends. Longevity measures how well audience demand is maintained over time, and for "Marvel's Jessica Jones," this is outstanding. Its momentum, the pace of growth, is likewise good. The findings on franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are also good and outstanding, respectively.
In conclusion, entertainment executives across platforms need to leverage demand data to make informed content and acquisition decisions, optimize release strategy and pricing, maximize ROI, track performance, and identify new trends. The analysis of "Marvel's Jessica Jones" in February 2024 in Canada demonstrates how demand data can be used to make these insights-driven decisions.
Marvel's Jessica Jones's travelability to Canada in the last 30 days is 41%, which means that the audience demand for Marvel's Jessica Jones is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Jessica Jones travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Jessica Jones, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 4:42 a.m. PST using global television demand datasets from Parrot Analytics for Marvel's Jessica Jones in Canada. We provide our partners with valuable television industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.