The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use demand data to help you make more informed decisions about content valuation, acquisition, distribution, and programming. Let's take a closer look at how demand data can provide insights into the performance of "Marvel's Jessica Jones" in Canada during January 2024.
Content Valuation: Using demand data, you can calculate the monetary value contribution of "Marvel's Jessica Jones" to any platform in any region. With 5.0 times the audience demand of the average TV show in Canada over the last 30 days, this show has good demand. This indicates that there is an interest in the show, and the show's performance in Canada can contribute significantly to any platform that carries it. By examining the demand data, you can also assess the value of exclusivity and estimate the ROI of a specific title for a given platform.
Content Acquisition: Demand data can help you determine whether a particular title is worth acquiring. For "Marvel's Jessica Jones," the recent trend of increasing demand in Canada by 67.0% indicates that this show has gained popularity. By examining the top 10 global markets where "Marvel's Jessica Jones" is most in-demand over the last 30 days, you can identify which territories would be most beneficial to acquire licenses for this content.
Programming: By comparing the performance of "Marvel's Jessica Jones" on a rolling basis over a year versus the last 30 days, you can see that its demand has increased recently. This indicates that programming executives can schedule this show with confidence that it will perform well, especially since the demand for the show spiked in late January 2024. Additionally, by examining the shows that fans of "Marvel's Jessica Jones" also like, you can identify which other series to feature alongside this show for maximum engagement.
Distribution: Travelability is a dimension in Parrot Analytics' Parrot Pulse that quantifies a show's international demand relative to its home market. With "Marvel's Jessica Jones" having a good travelability score, it indicates that it may perform well in international markets outside Canada. By examining the top 10 global markets where the show is most in-demand, you can identify which territories would be the best to distribute the show.
In conclusion, demand data is an essential tool that entertainment executives can use to make informed decisions. It provides insights into how much a show is worth, what markets are most in-demand, and how well a show will perform. Analyzing demand data in conjunction with the right metadata can help guide strategic decisions touching content valuation, acquisition, distribution, and programming.
Marvel's Jessica Jones's travelability to Canada in the last 30 days is 39%, which means that the audience demand for Marvel's Jessica Jones is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Jessica Jones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Marvel's Jessica Jones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Jessica Jones, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been amended on Feb. 27, 2024, 1:04 p.m. PST using global demand analytics from Parrot Analytics for Marvel's Jessica Jones in Canada. We provide our partners with valuable television industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.